Black-owned businesses are under attack.
Okay, that might be a little too dramatic, but seriously, the digital world has been throwing us some curveballs lately. With search algorithms playing hide-and-seek with their visibility, too many of our favorite Black-owned shops are struggling to get the shine they deserve.
But here’s the thing—we’ve always known how to make our way out of the deepest holes, and now, more than ever, we need to double down and keep that Black dollar circulating where it counts because if we don’t uplift our own, who will?
So, whether you’re on the hunt for hair products that’ll make your fro feel like it just won Miss Universe or artwork that’ll have your walls shouting, “I am that girl,” these Black-owned Etsy shops are serving up all the cuteness, creativity, and culture you could ever need.
Let’s show up, show out, and keep our people winning – because when the algorithm zigs, we zag, and we look effortlessly fly as hell when doing it!
The Best Black-Owned Etsy Fashion Brands
Seams To Be Shirts
Danielle is a creative genius, and this Black Mom T-shirt ($10) is all the proof you need. Add it to your cart and gift it to the one woman who’ll forever have your back—unconditionally.
Sustainable Maria
From Milwaukee’s own creative genius comes a fabulous Black-owned fashion collection where vintage meets vogue.
These suspender overalls ($195) are designed from upcycled and repurposed jeans and are perfect examples of the supah chic, incredibly eco-friendly pieces you’ll find at Etsy’s own sustainable Maria.
FAMEousj
Get ready to turn heads and stay toasty with this chunky Etsy pick ($36). It serves as the perfect blend of cozy comfort and fashion-forward flair.
Related: 10 Fall Closet Staples Women Who Always Look Put Together Swear By
The Best Black-Owned Esty Bag Brands
The Gullah Weavers
Make waves at Farmer’s Market with Gullah Weavers’ beautiful sweetgrass bags. These handcrafted beauties are steeped in West African culture and perfect for adding a touch of cultural chic to your look.
CeCe Finery
All the pretty and jaw-droppingly gorgeous handbags from CeCe Finery ($186.28) are meticulously crafted using authentic African traditional fabric carefully sourced from Nigeria to Senegal.
But hurry! These beauties are as limited as your ex’s emotional range. Snatch yours today and watch your style go from basic to African baddie in a snap.
Dami V
Dami V is one of those Black-owned Etsy stores that would give Bottega Veneta, Kate Spade, and Tory Burch a run for their money.
Take this Lola handbag ($70), for instance. It’s classy, sophisticated, and made with the most exquisite Egyptian blue faux leather, giving you an accessory that’ll take you from a multi-billion-dollar meeting to a date night with your partner at Le Bernardin.
Best part? It’s only $70! Adds to cart ASAP.
Green Roots Design Co.
Stay stylish and unbothered with this Minding My Peace ($25) tote—because protecting your vibe has never looked more fab!
Other cute and sassy options include Sorry. Can’t. Foraging. Bye ($30), and Farms Over Pharma ($30).
The Best Black-Owned Shoe Brands On Etsy
Masai Sandals Ke
Step into summer with flair in these Masai-beaded gladiators ($39). Handcrafted with vibrant and unique beads from the valleys of Kenya, these sandals make the perfect gift for your girlfriend (if you missed Girlfriend’s Day) or a stylish addition to your warm-weather wardrobe.
Zou Xou Shoes
Minimalists will love this Zou Xou Una Thong Sandal ($175), crafted from premium-quality Ivory kidskin leather and pairs exquisitely with everything from vintage denim and summer suits to slinky slip dresses and flowy maxi dresses.
The Best Black-Owned Etsy Jewelry Shops
Omi Woods
You don’t need a whole glam squad to look classy and polished this summer. Just slip on one of Omi Wood’s ($144+) beautiful but minimalistic designs, and you’re good to go – to that wedding, summer picnic with the girls, or a romantic evening with your beau.
Sahara Essentials
Do yourself a favor and scroll through Sahara Essentials’ ($56.25) entire collection on Etsy – it’s one of those jewelry brands you can’t afford to have a piece of.
Related: 10 Black-Owned Jewelry Brands You’re Gonna Be Obsessed With This Fall
The Best Black-Owned Skincare Brands On Etsy
Fresh Seed Glow
If your skin feels extra cranky and dehydrated, give yourself two or three spritzes of this Rose Water Toner ($20) for an instant cooling and calming effect.
Bloom2Bliss
Upgrade your shower routine with Bloom2Bliss’s authentic and ethically sourced loofah ($12), proven to deeply cleanse and exfoliate, minimize fine lines, pores, and wrinkles, and enhance the absorption of skincare products. It’s everything you need for your Black Gil Skincare Routine.
Brown Butter Beauty
This Etsy pick is the ideal lip treatment ($20) for winter when your lips suddenly become flaky, chapped chaps. The thick, buttery texture is loaded with soothing and moisturizing goodies that give your lips all the TLC they need.
The Best Etsy Black-Owned Bodycare Stores
Indulgence Spa & Body Products
If there’s one Etsy Black-owned product ($18.50) you’ll become obsessed with, it’s this lightweight milkshake-inspired shower cream. It leaves your skin feeling smooth, soft, and smelling divine! It’s a summer must-have.
Kindred Essence
Hydrated skin + yummy scents + Black-owned Etsy shop support = this Kindred Essence Mellow Mood Organic Shea Butter ($26).
The Best Etsy Black-Owned Haircare Brands
The Fro Experts
If there’s one Etsy shop you shouldn’t skip, it’s this Black-owned haircare brand owned by fro expert Gianni Alexander. With its lineup of refreshing and rice water-infused products ($39), you can rest assured your curls and coils are in good hands.
Yoss Beauty
This Etsy Black-owned brand is known for its miracle-working elixirs. It offers hair growth products ($27) that actually do what they promise – from nourishing and moisturizing your strands to strengthening and allowing for thicker, fuller hair.
The Best Black-Owned Wellness Etsy Shops
NaturalAnnie Essentials
NaturalAnnie Essentials names all its candles based on what you’re thinking or feeling at the moment, and this one, aptly named Winning Right Now IDK About Later ($19), is everything I need right now to manifest some positive vibes in my life (what about you?).
They also have Currently Overthinking ($19), 2024 Started A Mess, Still A Mess ($30), and I’m Trying To Be Awesome Today But I’m Exhausted From Being So Damn Awesome Yesterday ($30).
Twisted Honey Candles
You’ve never seen artwork until you’ve seen Gabrielle Perez’s candle sculptures. From torso-shaped forms to skull Halloween designs and this Nike Air Force candle, her options could give Picasso a run for his money. And the best part? They’re all under $50.
Espe Beauty
Craving something sweet? Espe Beauty has the answer, but it’s not what you think. Their delectable-looking products, from Appletini bath bombs ($5) to Moscato bubble baths, are actually indulgent wellness treats. The cotton candy whipped body sugar scrub is the ultimate self-care indulgence.
Related: These 8 Black-Woman-Owned Luxury Body Care Brands Are Everything You Need For That Warm Summer Glow
The Best Black-Owned Etsy Planter Stores
Tal & Bert
Inject some raw edge cool into your space with Tal & Bert’s concrete geode planters ($28). These babies are like nature’s artwork but tougher. Plus, their soy candles are the perfect finishing touch to your industrial oasis.
Pepper Palm
Plant parents, get ready to obsess! Pepper Palm is Nashville’s secret weapon for turning your green babies into total showstoppers. Their hand-painted plant pots, like this dreamy Terracotta Desert Days Design ($105), will elevate your plant game in seconds.
Did we mention they have a whole lot of bold beauties that are incredibly gorgeous and worth spending every cent in your wallet? Check them out today!
The Best Etsy Black-Owned Home Décor (Art) Brands
That Artist Lauren
Get you an art piece that you’ll stare at forever. Lauren’s pieces might look simple, but they turn every room into a magnificent, sophisticated, and oh-so-fabulously Black heaven. Not to mention, they’re all under $50. Steal!
I personally love the Mid-Century Geometric Rectangles ($30.99+), Digital Illustration Black Woman Plants ($33.99++), and the Vacation Etsy Art Print ($30.99++).
Shop Candice Luter
For modern and chic fiber and mirror art pieces that’ll last, look to this Black-owned Etsy shop owned by the phenomenal Candice Luter. This fringe Scandi-style vibrato ($380+) is all the proof you need.
xN Studio
xN Studio is where Brooklyn cool meets African soul. Their pieces are a vibrant fusion of bold wax prints and sleek, modern design.
Imagine plush footrests wrapped in stunning African textiles or Bogolan Bauhaus Kitchen Art ($55), throw pillows, and headboards that are a statement piece. Each item is handcrafted with love and attention to detail, making it a unique addition to any home.
