According to the World Health Organization, 2.3 million women were diagnosed with breast cancer in 2020, and out of these, 685,000 lost their lives.
As of the end of 2020, over 8 million women were found to be living with breast cancer, making it the world’s most prevalent cancer.
While survival rates increase over time, the mortality rates are 40% higher for women of color than white women.
And although there is nothing much we can do apart from joining in the awareness campaign, many beauty companies, including black-owned beauty brands, are coming up with ways to change this narrative by donating to the cause.
For each of the products mentioned – including show-stopping lingerie, world-class magnetic lashes, and flattering lip shades– the firms have pledged to donate a specific amount of the purchase price to various breast cancer organizations.
In a few cases, the brands have even launched limited edition items created explicitly for the philanthropic theme of the month.
Therefore, if you’ve been looking for a way to contribute to help the individuals affected by breast cancer this October, grabbing yourself one or two, maybe five, of these charitable picks is a pretty perfect way to get involved in the cause and still, look flawless.
OpulenceMD Beauty
On October 26, 2020, OpulenceMD Beauty declared its October Breast Cancer Awareness partnership with Cancer Services.
Popularly known as a luxurious eye-specific beauty brand and launched by board-certified ophthalmologist Dr. Anika Goodwin, OpulenceMD Beauty committed to donating a minimum of $1,000 or 10% of its sales every year from its Warrior Lash Kit.
Its innovative magnetic lashes are lightweight for easy wear, formed with science-approved ingredients, and can be worn over 40 times with proper care.
The Warrior Lash Kit comes in a limited edition pink case and features a set of whispy magnetic lashes and a mini liquid liner. It retails at $25 and is available for purchase on the firm’s official website.
Fenty Beauty
Treat yourself with some sexy lingerie pieces and do a little good at the same time with Fenty’s world-class lingerie brand.
According to new sources, the fast-rising beauty brand is donating proceeds from purchasing its pink lingerie pieces to the Clara Lionel Foundation, which Rihanna launched in 2012 to honor her grandparents.
The proceeds help finance research and support young women battling aggressive forms of breast cancer.
In 2020, the Savage x Fenty lingerie brand also developed a ‘Thrivers’ campaign, spotlighting four young women diagnosed with breast cancer and who faced disparate healthcare due to their age and race.
These strong women appeared in images and videos on the firm’s website and Instagram account, sharing their stories of flourishing after dealing with aggressive forms of breast cancer.
Lauren Napier
In an interview with Miss Squiggles, Lauren Napier claimed that she donates 15% of all beauty sales in October in honor of Breast Cancer Awareness Month.
With her minimalist approach to makeup, Lauren Napier owns a line of chic face wipes that are moisturizing and made to suit various skin types.
The Lip Bar
Millennial pink is the perfect fall lip color. Do you agree?
If yes, you need to invest in this beautiful millennial pink liquid matte lippies from the Lip Bar’s As If collection.
Apart from amping up your virtual happy hours, many reviews claim the lippie features a long-lasting matte finish that keeps your lips hydrated and cozy all day long, thanks to its oil-infused powders.
What’s more, purchasing this liquid lipstick allows you to contribute to the Breast Awareness campaign since 50% of its sales go to the Breast Cancer Research Foundation.
Beauty Bakerie
Unlike with other beauty brands, breast cancer awareness is an issue that hits close to home at Beauty Bakerie. This is because the firm’s CEO and founder, Cashmere Nicole, is one of the many brave breast cancer survivors.
Therefore, when you shop for some of Beauty Bakerie’s pink-baked goods, including their signature product, the ‘lip whip’ no-smudge liquid lipsticks, and the blush palettes, you not only contribute to the cause but also get 20% off on all your purchases.
The company donates its proceeds to Look Good Feel Better, which helped Cashmere during her battle with breast cancer.
Danessa Myricks Beauty
Another way to support the cause is by purchasing some incredible beauty buys from the legendary and esteemed makeup artist Danessa Myricks.
The beauty guru, who has over ten years of experience in the beauty market, owns Danessa Myricks Beauty, which focuses on celebrating black beauty.
She also aims to support women struggling with breast cancer by donating proceeds to various breast cancer awareness organizations.
The beauty brand offers some luxurious waterproof eyeliners, classy ColorFix Creams, and show-stopping metallic pigments.
