7 Places to Shop Black-Owned Beauty Products


The number of Black-owned lifestyle brands continues to triple each year.

However, the reality is that these incredibly inclusive products aren’t always available in various retailer and beauty supply stores.

we’re glad that there’s progress in inclusivity, pharmacies and online markets have historically discounted the needs of WOC and failed to stock products from Black-owned firms.

Now, some phenomenal women of color have taken the mantle and launched online marketplaces that cater to the needs of BIPOC people.

Ahead, seven of the most versatile and exclusive Black-owned beauty boutiques to explore with, shop, and repeat today, tomorrow and err day.

Insider Outer Beauty Market

Photo credit: beautyindependent

Every woman deserves to live her healthiest life. Insider Outer Beauty aims to help you achieve that by offering its consumers clean, high-quality, and all-natural beauty and haircare products.

Each brand product on iobeautymarket.com is measured against a numerous list of potentially toxic, non-negotiable contaminants, so you don’t have to wonder about what you slather on or put in your body.

Sounds to us like an incredible way to shop for beauty.

Plus, the shop offers everything from Honey Pot, Lamik, Karite, and Nubian Oasis, among others.

Undefined Beauty

Photo credit: allure

As the ultimate ‘Black Girl Authority,’ Undefined Beauty’s mission is to undefine, democratize and destigmatize plant-based beauty products through an unapologetic, unwavering, and unfettered approach.

With both an in-house and a collective, the one-stop shop offers its consumers all Black and minority-owned skincare brands that are bound to become your guilty pleasures. It also identifies as an all-clean, all-conscious, all-inclusive, and plant magic store.

Brown Girl Jane CBD-Infused, Glow Drops, and R&R Sun Serum are some of the few Undefined Beauty-approved brands you can get on undefinedbeautyco.com.

AMP Beauty LA

Instagram: ampbeautyla

AMP Beauty LA is a digital, Black-owned supply store on a mission to redefine beauty culture. Launched by three fabulous HBCU sorority sisters, the tech-forward retailer offers beauty buffs products they love and use often.

AMP Beauty’s inventory consists of a curated list of products – spanning haircare, skincare, and makeup from well-known and emerging Black-owned firms. From AJ Crimson to Ceylon and Scotch Porter, ampbeautyla.com offers it all.

Marjani Beauty

Photo credit: global innovation forum

The Black woman-owned beauty store, which skincare expert Kimberly Smith founded, aims to support Black-owned body care, makeup, and skincare brands while offering its consumers an enjoyable and memorable shopping experience.

Bringing international beauty products to local consumers and using their site to empower Black queens everywhere to embrace and claim their beauty is what marjanibeauty.com is all about. It also offers free shipping on orders over $50 and sometimes donates 10% of its sale proceeds to Black Visions Collective.

Pretty Well Beauty

Photo credit: prettywellbeauty

After years of experience as a beauty and fashion expert, Jasmine Alvarez launched Pretty Well Beauty. The premiere clean beauty and digital wellness retailer is a hub for all things Black-owned (but these brands have to adhere to the stringiest standards in the clean and sustainability category).

On prettywellbeauty.com, you’ll find incredible gems like Ilera Apothecary, Golde, Malaya Organics, & SKN/MUSE.


Photo credit: theeverygirl

When you shop at BLK +GRN, you know is every product is made with premium-quality ingredients and is junk-free. Each brand on blkgrn.com is also carefully chosen by certified Black health experts, and the brand itself has curated its list of barred ingredients known as the never list or the Toxic Twenty.

Melanin Essentials, Kreyol Essence, Golde, & Black Girl Sunscreen are some of the few 50 BLK+GRN-approved brands.

Beauty Beez

Photo credit: beautyindependent

Run by beauty expert Brittney Ogike, Beauty Beez, which is located in West Hollywood, serves as a modern space for WOC – and where kinky, coily &curly, plus melanin is celebrated.

She launched it after disappointing experiences shopping for melanin-friendly products in Los Angeles. Today, the beauty supply store retails the best in beauty, hair care, skincare, extensions, and wigs.

Beauty Beez’s flagship location also serves as home to their Beauty Bar, where you can get some luxe stick-ons, relaxing hair-braiding services, and soul-soothing massages. And don’t worry if you’re not an LA resident; you can still shop the store’s robust inventory of self-care essentials on beautybeez.com.


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