As of 2024, Black buying power in the U.S. reached approximately $4.9 trillion, a major milestone yet still dwarfed by the $120.4 trillion held by white Americans.
More studies show that the median income for Black households in the U.S. ($52,860) is about 32% lower than that of white households ($77,250).
And with Diversity, Equity, and Inclusion (DEI) initiatives currently under attack, these disparities are expected to widen even further. While DEI cutbacks affect almost everyone—except white American males—including women, people of color, LGBTQ+ communities, the disabled, and the elderly, their dismantling hits Black Americans the hardest, as they have been historically excluded from equitable opportunities.
That’s why it’s now more important than ever to redirect our spending toward Black-owned businesses; because when we collectively choose to buy Black, we create a ripple effect that challenges systemic inequities while fostering generational wealth within our communities.
Not to mention, we get to support businesses that accept and celebrate us, not hate or tolerate us just for profit.
So, as we step into Black History Month, let’s move beyond Amazon and other corporate giants that fail to align with our values. Instead, let’s invest in these 8 Black-owned e-commerce brands and businesses that are actively shaping a more equitable future for us and generations to come.
Related: 15 Ways You Can Support Women During Women’s History Month
Black Nile
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Founded in 2021 by the multi-hyphenate visionary Dacia Petrie, The Black Nile offers you a comprehensive directory that makes it easy to find and shop Black-owned businesses.
Their extensive categories include everything from femicare products, affordable boutiques, carnival essentials, perfume, accessories, handbags, Black-owned hotels & villas, restaurants, beauty supply shops, and more.
I swear, Nile’s directory is so vast it includes over 3,000 Black-owned brands—numbers you’ll never find on Amazon, Sephora, Target, or any other mainstream e-commerce platform, which makes it one of the best Black-owned marketplaces of 2025 and beyond.
Dacia is truly doing the Lord’s work with this platform.
BLK + GRN
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Founded by Dr. Kristian Edwards, BLK + GRN (pronounced Black and Green) is an all-natural marketplace designed for Black women seeking sustainably made, plant-based, and cruelty-free skincare, homecare, and wellness products.
The brand’s mission is twofold: to challenge the e-commerce space by normalizing access to non-toxic products tailored for Black women and to financially support Black women entrepreneurs creating safe, high-quality personal care items
With over 140 Black women founders featured, the platform continues to curate an exclusive collection of high-quality, natural, and non-toxic brands—because we deserve products that love us back.
Naspora – We Buy Black
The self-proclaimed “Black Amazon,” Naspora is a vibrant directory for independent Black-owned businesses.
The platform is a treasure trove of Black-written books, children’s apparel, games and entertainment, health and wellness must-haves, and stunning home décor.
Think of it as Amazon, Target, or Walmart, but unapologetically Black and built for us, by us.
HellaBlack
HellaBlack is the brainchild of computer scientist Love-Leigh Trimiew and her cousins Layla Nielsen and Natalie Robinson.
Together, this dynamic trio built an unmatched shopping experience that connects Black-owned brands to a global audience.
Today, HellaBlack is committed to delivering a top-tier e-commerce platform packed with the most sought-after Black-owned brands and products.
The founders put it best: “It’s about celebrating Black businesses and catering to a market that has long been overlooked. We’re here to empower Black entrepreneurs.”
GOODEE
GOODEE is your go-to marketplace for homeware and lifestyle essentials.
Founded in 2017 by twin brothers Byron and Dexter Peart, the creative minds behind the iconic WANT Les Essentiels, this Black-owned platform is a curated marketplace that celebrates brands and artists dedicated to creating a positive social and environmental impact.
Every product on GOODEE tells a story, showcasing responsible craftsmanship and making it easy for Black art lovers to shop beautifully while making a real difference.
FLOURYSH
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Founded in 2020 by Steve Canal and Enitan Bereola, FLOURYSH is a community-driven shopping experience that helps Black-owned brands discover their shine.
The platform partners with designers and emerging brands to bring you the best in baby and kids’ products, fashion, grooming, home scents, wellness, and more.
But it’s not just about shopping. FLOURYSH offers its members exclusive perks like access to industry experts and private events, turning every purchase into a chance to connect.
Melanated AI
Melanated AI is a Black-owned marketplace committed to celebrating and promoting the diverse talents of Black artists by creating a safe space for them to sell canvas prints and digital downloads to a global audience.
Aquarius Maximus founded the platform, which is designed to showcase a diverse range of art, from 3D models and digital illustrations to graphic design.
So, If you’re an artist, graphic designer, or aspiring creator, sign up to Melanated AI and start putting your creativity to work, sharing your talent with a global audience.
Reparations Club
Finally, a one-stop shop for Black-written books.
This Black-owned, woman-owned (hello, Jazzi McGilbert) concept bookshop is based in Los Angeles but also boasts a vibrant online marketplace curated by Blackness and built for the community.
From audiobooks and Black History guides to unique gifts for bibliophiles, Reparations Club is the Black-owned bookstore you absolutely can’t miss in 2025.
