According to the Daily Mail Adidas has been slammed for choosing to use a biological male model to advertise the women’s swimwear range in their Pride 2023 collection.
The sportswear giant is the target of the latest backlash against ‘woke marketing’ after being accused of ‘erasing women’.
he swimsuit range is part of Adidas’s ‘Pride 2023’ collection – dubbed ‘Let Love Be Your Legacy’ – and is for sale for $70 on the website in the women’s section.
The model appears to be a biological male with a hairy chest and visible bulge, but it is not clear if it is transgender.
A description states that they are 6ft 2in and have a chest of 34″ and a waist of 27″.
The design was created by South African designer Rich Mnisi, with Adidas championing the suit as ‘a celebration of self-expression, imagination and the unwavering belief that love unites’.
But the choice of model caused outrage on social media, with a ‘Boycott Adidas’ hashtag trending.
US swim star Riley Gaines is also on the list of high-profile names to hit out at the company,
She said: ‘I don’t understand why companies are voluntarily doing this to themselves.
‘They could have at least said the suit is “unisex”, but they didn’t because its about erasing women.
‘Ever wondered why we hardly see this go the other way? Women’s swimsuits aren’t accessorized with a bulge.’
Republican congresswoman Marjorie Taylor Greene also slammed the new marketing ploy, adding: ‘Who is telling these major corporations to alienate women, half the population, in order to market to trans which are less than 1%?
‘Businesses are for profit, not for politics. It doesn’t make sense. Who is telling them to do this?’
Dr Jebra Fashay tweeted: ‘Will this inclusive Adidas Pride Swimsuit come with socks to create a bulge if you are a woman and don’t have one?’
Adidas has launched a new women’s swimwear range for the brands ‘Pride Collection’ featuring male models wearing sports bras and women’s swimsuits.
Here is a video advertising their new women’s collection 👙⬇️💬 pic.twitter.com/3tKgNbwDKP
— Oli London (@OliLondonTV) May 17, 2023
and
The Adidas Womenswear ‘Pride Collection’ ⬇️🏳️🌈👙🩱
All of the male models wearing the women’s swimwear are skinny and all the females are plus+ size.
What message is Adidas trying to subconsciously send to consumers? pic.twitter.com/hNpsHCnX7g
— Oli London (@OliLondonTV) May 17, 2023
and
Nike and Adidas are at War to see which brand can become the Most WOKE!
Both brands are now using male models to advertise women’s sports bras.
Who wins the WOKE Award 🏆?
Nike ⬇️ Adidas ⬇️ pic.twitter.com/IjEaMLIyVe
— Oli London (@OliLondonTV) May 17, 2023
and
I have breasts, hips and no need for an extra pouch of fabric around my labia. This is cancelling out women and I am boycotting both Adidas and Nike. Enough is enough #WomensRights #WokeMindVirus pic.twitter.com/RqaystPlat
— Jacqueline💙 (@Abundance247) May 17, 2023
and
The new Adidas Women’s Swimwear campaign👙🩱🚺
Female Model 🆚 Male Model pic.twitter.com/eTIIsnonWf
— Oli London (@OliLondonTV) May 17, 2023
and
There can now be no denying that corporate entities are pushing an gender agenda upon us & customers.
Why have these brands suddenly declared war on Women?Utter woke madness & I hope Adidas’ share price slumps, just like Bud Lights owners.
Push back against this nonsense✋🏼 pic.twitter.com/v0wlXTkOMh— Adam Brooks 🇬🇧 (@EssexPR) May 18, 2023
Comment below!
