ASAP Rocky continues to maintain his relationship with Bottega Veneta according to COMPLEX and today they dropped a campaign featuring his sons, Riot Rose, who is 10 months old, and RZA, 2.
The campaign for the Italian fashion house was created in collaboration between with Bottega Veneta creative director Matthieu Blazy and the acclaimed artist Carrie Mae Weems.
The Weems-photographed campaign is titled “Portraits of Fatherhood” and fittingly arrived on Father’s Day. In addition to the release of the images and accompanying video, Rocky was also named Bottega Veneta’s latest brand ambassador.
“IT WAS A PLEASURE TO WORK ALONGSIDE MY CHILDREN & FAMILY X MATTHIEU BLAZY X BOTTEGA VENETA X CARRIE MAE WEEMS TO BRING U THIS HEARTFELT FATHERS DAY PIECE,” Rocky wrote in his post introducing the campaign. “THIS SPECIAL MOMENT CAPTURES THE VULNERABILITY ,LOVE AND INTERACTION BETWEEN MY SONS AND I , IM PROUD 2 BE THE MAN THEY CALL DADDA ❤️ HAPPY FATHERS DAY TO ALL PROUD DADS OUT THERE A$AP.”
“Rocky’s concerns as an African American man with children profoundly moved me,” Carrie Mae Weems said. “Historically there has been a deep lack of honest representation of the Black family.
It has been distorted for centuries.
This was a unique opportunity to say something not just positive, but truthful – not just about Rocky’s own experience, but about how that reflects out to the broader population.
In the wake of all the atrocities committed against Black men — particularly because of their masculinity — Rocky can be seen with his children, in love. To be able to speak that authenticity through him was galvanising.”
“I first encountered Carrie’s photography as a student,” Matthieu Blazy said in a statement. “I was deeply moved by its originality, engagement, and social impact. Over the years since, I have carried the power and importance of her work with me. I am honoured that she has brought her lens and vision to this project with Rocky, exploring fatherhood and what it means today. The images shows the realness of Rocky as a father and as a man beyond the public figure. What strikes me first and foremost in the pictures is their intimacy.”
I kid you not, it’s so important to see this kind of BLACK fatherhood at this level of high fashion. Bravo A$AP Rocky and Matthieu Blazy! ???? Carrie Mae Weems
This campaign also effectively makes Rza & Riot two of the youngest ever Bottega Veneta models! pic.twitter.com/Pt0ibgW5r0
— LEGENDARY LADE! (@LegendaryLade) June 16, 2024
and
???? A$AP Rocky and his son Riot Rose for Bottega Veneta. pic.twitter.com/ND5UIggMBN
— ???????????? (@gabgonebad) June 16, 2024
and
A$AP Rocky For Bottega Veneta
“ When you think about A$AP Rocky, you think about a playboy, pretty boy, bras being thrown on stage. This is about me as a one-woman man, as a family man. It’s about what completes my life now: being present as a partner and a parent.” pic.twitter.com/tIvhwjTmLU
— ???????????? (@ririnavybih) June 16, 2024
and
“To all the fathers who dare to dream, to all the fathers who dare to love”— Carrie Mae Weems. Asap Rocky and his sons in a new campaign for Bottega Veneta ‘Portraits of Fatherhood’
Happy Father’s Day to all the present and loving fathers. pic.twitter.com/ZkGPFzJ8VS
— Emi Eleode (@EmiEleode) June 16, 2024
