Ayesha Curry is the newest face of Cover Girl along with Issa Rae and what makes her so special is that she is not an actress, model, or singer which is different for Cover Girl.
According to Ukonwa Ojo the brands senior VP they chose Ayesha because she represents what they call the everyday woman.
“We realized we were casting a certain genre of CoverGirls, but in reality, there’s so many beautiful women and men who use makeup for different roles every day. We thought it’d be great to celebrate one in particular, who not only has a different role than we have in the past, but plays a number of different roles, and does so really successfully and is admired for millions because of it.”
Ayesha released an official statement herself:
“My philosophy is all about seeking joy and creating balance in life. I’ve shared a lot about how I do this with food, family and faith, and now – through my partnership with CoverGirl – I want to share how makeup helps create those moments of happiness, confidence and self-expression.”
The only thing is Ayesha isn’t necessarily the ‘everyday woman’- she has influence not only in her own right because she has created a cooking conglomerate but also because of her hubby.
Either way, I am happy for her, get your coins! Congratulations!