Welp it’s the end of an era, no more Ivy Park!
According to an exclusive with the Hollywood Reporter A source close to the situation tells The Hollywood Reporter that the Grammy-winning entrepreneur and the German lifestyle brand have mutually agreed to part ways.
In 2018, Beyoncé entered a creative partnership with Adidas, where she relaunched her Ivy Park activewear line and also developed new footwear and apparel for the brand.
But there have apparently been major creative differences between Ivy Park and Adidas, and Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.
In 2016, Beyoncé debuted Ivy Park, which was a joint venture with Sir Philip Green of Topshop. The 50-50 venture with Topshop ended in 2018, and Beyoncé gained full ownership of Ivy Park.
In January, Beyoncé previewed Park Trail, her latest Adidas x Ivy Park collaboration, in Dubai a day before she performed a private concert in the city.
It marked her first live show in four years.
She will launch her Renaissance World Tour in May in Stockholm, and the trek winds its way through Europe, with stops in Cardiff, Edinburgh, Sunderland, Paris, London, Marseille, Amsterdam, Warsaw and more.
Beyoncé then returns home to North America with shows in Toronto, Vancouver, Atlanta, Las Vegas, Los Angeles, Boston, Charlotte, Detroit, Miami, Minneapolis, Nashville, Philadelphia, San Francisco, the New York City metro area and her hometown of Houston before wrapping up in New Orleans.
Last month, Beyoncé made history and became the most-awarded artist in Grammys history after winning her 32nd honor.
Beyoncé x Adidas out??? Beyoncé x Balmain COMING pic.twitter.com/pfmnV1pkEj
— 💎 | Fan Account (@BadBitchCarta) March 23, 2023
Beyoncé decided to separate ivy Park from Adidas and venture off into her own lane
BUT let us never forget these iconic ivy park moments that broke the internet
EVERYONE WANTED THOSE DAMN BOXES😭 pic.twitter.com/SBkl11Cxfq
— ShayFobic (@bbeyfobic) March 23, 2023
Beyoncé’s new team is really off to a good start. Beyoncé being excited about revamping Ivy Park gives me so much joy cos adidas was limiting. The partnership was a huge success but it felt more like an adidas product. Now, what’s next? Ivy Park with Tiffany & Co? Balmain? Etc. https://t.co/CefyQFg2Wp
— I Choose Violence (@ourhermitage) March 23, 2023
Leave a Reply