Beyonce recently did an interview with Elle Magazine where she reintroduced her brand Ivy Park and did a candid interview with her fans who asked her questions via, email, Instagram and Facebook.
According To Elle, it was important to Beyonce to reintroduce Ivy Park as a brand everyone can wear, with gender-neutral pieces and now the option to purchase shoes.
“She strides into the local hair salon, bodega, laundromat, and wig shop wearing pieces from her IVY PARK x Adidas collection—living proof that you, too, can be a stylish superhero in your own life, no matter where you live and who you are. She designs IVY PARK with everyone in mind, emphasizing a “fly” look for all—whether dropping off the kids, going to the gym, or out on a dinner date.”
For ELLE’s shoot, the superstar gamely poses for a series of cinematic vignettes she dreamed up with her Lemonade collaborator, Queen & Slim director Melina Matsoukas.
This juxtaposition—extraordinary girl in an ordinary world—is part of Beyoncé’s particular brand of magic, magic she believes exists in everyone.
In 2016, when she first created IVY PARK—a brand she now owns outright, making her one of the youngest women, and the only African American woman, to exercise 100 percent ownership of an athleisure brand—she was aiming to dress real women who work out, dance, and navigate the school-run catwalk in athleisure.
Read the lightening Round of questions she received via Instagram:
What grosses you out?
People smacking when they eat.
If you could be an animal for a day, would you still be a whale?
I still love whales. And I love being in the ocean. And that video was after a 16-hour press day. Not marijuana!!
It’s Corny Joke Time. What’s your joke?
What do you call a deer with no eyes? No idea. Get it? NO-EYED-DEER 😂I’m so sorry. Blue is absolutely going to kill me for telling that terrible joke.
Talking or texting?
Talking, but trust me, you’ve never seen a longer text than one from me. Ask Parkwood!
What’s your least favorite song to perform?
I like to cycle through my songs when I need a break from performing them. Then I miss them, bring them back, and fall in love all over again.
How long does it take you to get ready?
As long as I take, I better look like Halle Berry.
What’s something you could eat for a week straight?
What question do you hate to answer?
Are you pregnant? Get off my ovaries!
What’s your favorite word? Least favorite?
Least Favorite: No. Favorite: Why????
You’re at karaoke. What does Beyoncé sing?
“Escape (The Piña Colada Song)” and “Hotel California” (the guitar solo is my jam)!!
Granola with pecans.
Blue Vanda orchids.
Go-to makeup look?
Moisturizer, a little concealer, and a bright lip.
What’s your Snapchat name? We know you’re on there.
I hate to say it, I hope I don’t sound ridiculous, but I don’t know what my Snapchat is. Sorry to that Snapchat. 🤪🤫🤐
She is funny! – Read the entire interview here.