Boycott Called For Asian Owned Beauty Supply Store After Owner Is Caught Assaulting A Black Woman


A West Charlotte Aisan owned beauty supply store is under fire today after video surfaced of the owner Sung Ho Lim literally kicking and choking a black woman who he thought was shop lifting.

The beauty supply store called Misha Beauty is being protested and members of the community are calling for a boycott and public apology from the man. I typically do not post about any sort of violence but when I saw this disturbing video and knowing that black women support these stores, I just had to bring awareness to this boycott. The video is pretty disturbing, watch below:

Part 1

Part 2


In the video, you can hear the woman tell Lim, “Check my bag. I don’t have anything.”

You then see the two shove each other, at which point Lim said, “You hit me.”

Moments later, Lim kicks the woman, knocks her to the ground and puts her in a choke hold. WBTV showed Lim the video, and he confirmed it is him, but he also said the part when she stole an item is not captured by this video.

“This is my fault,” Lim said. “I have to take the whole video and give it to the police.”

Lim said he is going to provide the security footage in his store to the Charlotte-Mecklenburg Police Department.

According to a police report which Lim filed for strong armed robbery, the incident happened Thursday. The report says the woman stole eyelashes from the store.

“The female attempted to leave the store, but [Lim] blocked the exit and asked the female to show him what was in her bag since the alarm had gone off. The female refused and a struggle ensued. The female then left the store and fled in a silver dodge sedan,” police say.

Lim has not been charged, and police say the woman “has not been identified or arrested.”

Meanwhile, community leaders and customers who showed up to Missha Beauty Sunday afternoon said they are not satisfied with Lim’s defense.

They said even if the woman stole something, he should not have attacked her like he did.

“When he was choking her, he was almost choking her to death. She was gasping for breath, and he was continually choking her,” said Teresa Mosely.

Mosely said she buys from Missha Beauty three times a week, but won’t anymore after seeing the video.

Civil rights activist John C. Barnett also showed up to the protest.

“You cannot take police matters in your own hands. You can’t act like the police,” Barnett said. “Whatever the case may be, we know he cannot be keeping someone in a choke hold, stealing or not.

Members of the Charlotte-Mecklenburg chapter of the NAACP also joined the protest.

Corine Mack said the video was disturbing.

“He took it upon himself to treat her in a way that no woman should be treated. In fact, no person should be treated,” Mack said. “That’s why I’m so disgusted and hurt.

Lim met with these protesters and apologized.

“I don’t know, it just happened. I went crazy,” Lim said. “No matter what the reason, I feel very sorry to her and to them.”

Mack said Lim needs to apologize to the African-American community in Charlotte.

“Guess what, we are the ones who go to his store on a regular basis, and allow his family to live a good quality of life,” Mack said.

Lim said he plans to apologize to the woman he choked Monday.

He can save it, he needs to be in jail!

The store owner was arrested:


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