Chloe X Halle Team Up With Balmain To Celebrate New Single

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chloe x halle

I literally have Chloe X Halle s latest single “do it”, on repeat and since the release of the song, the ladies have been doing their rounds promoting it on various platforms including TikTok.

Recently they teamed up with French luxury house Balmain who unveiled an exclusive Instagram Live concert by sisters.

According to CR Fashion Book, the girls are set to perform the song and more on Balmain’s Instagram this Sunday.

The virtual concert will celebrate beauty and what unites us even when forced apart, underlining the core values of the fashion house’s recently launched #BalmainEnsemble initiative and its deep love for music as a connecting force.

chloe x halle

With a desire to create a performance that’s one-of-a-kind, Olivier Rousteing, Balmain’s creative director, reached out to Spanish artist Carlota Guerrero, who’s known for her striking photographs and videos that highlight the diversity and beauty of the modern woman.

Working via Zoom with Chloe and Halle, who were outfitted in Balmain’s Spring/Summer 2020 collection, Guerrero captured unique visuals to accompany the sisters’ upcoming performance.

“Nobody was willing to hear any excuses about today’s global lockdowns forcing us to cut back on our artistic vision,” said Rousteing.

“Everyone—Carlota, Chloe and Halle, my entire team—pushed themselves to the limit, to ensure that we relied on the latest digital advances to create and share something that’s new, unexpected, and compelling.”

Balmain shared the below via Instagram:
DO IT” “@chloexhalle’s latest is fantastic—I think I’ve been singing it nonstop since the moment I first heard it. So, when the sisters and I decided to present a live concert of the song on Balmain’s Instagram, there was absolutely no way that my team and I were just going to settle for the expected formula.” – @olivier_rousteing.
Join the sister duo for an exclusive Instagram Live performance on May 17th at 7PM CET/ 1 PM EST/ 10 AM PST.
Chloe x Halle shot in #BALMAINSS20 looks over Zoom by photographer @carlota_guerrero.

The sister duo shared experiences together, and how important it is to support our heroes during the COVID-19, before Chloe x Halle performed an acoustic version of his song “Do It”. Click on the link in bio to donate to La Fondation Hôpitaux de Paris to support heroes during the COVID-19.
#BALMAINENSEMBLE

and this:

 

View this post on Instagram

 

“DO IT” “@chloexhalle’s latest is fantastic—I think I’ve been singing it nonstop since the moment I first heard it. So, when the sisters and I decided to present a live concert of the song on Balmain’s Instagram, there was absolutely no way that my team and I were just going to settle for the expected formula.” – @olivier_rousteing. Join the sister duo for an exclusive Instagram Live performance on May 17th at 7PM CET/ 1 PM EST/ 10 AM PST. Chloe x Halle shot in #BALMAINSS20 looks over Zoom by photographer @carlota_guerrero. ……… The sister duo shared experiences together, and how important it is to support our heroes during the COVID-19, before Chloe x Halle performed an acoustic version of his song “Do It”. Click on the link in bio to donate to La Fondation Hôpitaux de Paris to support heroes during the COVID-19. #BALMAINENSEMBLE

A post shared by BALMAIN (@balmain) on

Chloe x Halle’s performance will take place on Balmain’s Instagram Live on Sunday, May 17th at 7 p.m. Watch the video below:

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