Aloha Glamour is the first “Afrowaiian” high fashion brand in the world.
And its founder and CEO, Alexis Williams, has partnered with Simon Properties to form a unique Black-owned boutique pop-up.
It is located in Gulfport, Mississippi, at one of Simon Properties’ Prime Outlet Malls.
The pop-up shop is running from October to December, and it has already made history as the first synergy of its kind for Simon Properties.
Simon Property Group, Inc. is one of the global leaders when it comes to owning premier dining, entertainment, shopping, and mixed-use destination properties.
It has branches in Asia, Europe, and North America.
The real estate investment trust offers community gathering destinations for millions of people each day, which leads to annual sales that soar into the billions.
It is also the United States’ biggest owner of shopping malls.
How Aloha Glamour, The First Afro-Hawaiian Fashion Brand, Came About
As for Aloha Glamour, this is a ready-to-wear Afrowaiian brand. It juxtaposes cultures to create something new and refreshing; it’s a blend of the island prints of Hawaii and Western African notes.
The resulting attire is a unique treasure trove of fashion pieces that will stand out and demand to be worn again and again.
Alexis is an Afghan Veteran who has suffered the unimaginable loss of her small child not too long after giving birth.
She formed Aloha Glamour as a form of therapy, to help her put back the broken pieces of her life and her family.
Fittingly, the brand exploded in popularity thanks to its Afro print-inspired face masks.
These flamboyant masks were a colorful alternative to the bland surgical face masks that everyone wore to stay safe during the pandemic.
It’s not an exaggeration to say that Aloha Glamour was the catalyst for fashion-centric face masks that kept you protected while keeping you looking chic.
The joint venture between Simon Properties and Aloha Glamour is creating a world-class experience for shoppers.
The fashion brand is presenting pieces from its men’s, women’s, and children’s lines. It also introduced its African Print Stocking Stuffers on Black Friday.