Recently on Instagram Serena Willaims shared that her daughter Olympia is part owner of a new Women’s soccer franchise.
I couldn’t help but think about that infamous saying “we are our ancestors wildest dreams” as I wrapped my head around how our generation and our parents have been trying to ensure that we are smart about wealth building.
Giving our children equity is the best way to set them up for success in the future and Serena and Alexis are making sure they make the investment now when Olympia is just 2 and a 1/2.
This is the post shared on Olympia’s official Instagram:
People published the details of the deal starting with a text that Serena shared:
Proud Owner Angel City,” read the text on the image shared by the tennis legend, alongside photos of a soccer ball and her toddler. “A new era of sports & entertainment in Los Angeles.”
“Building a women’s football club that lives up to its name … Angel City,” it concluded of the upcoming Los Angles-based team, which is being led in part by Ohanian and actress Natalie Portman.
Natalie Portman also shared this video:
This is how Olympia got involved
According to People Portman was initially inspired to take a closer look at the NWSL after she was introduced to players by Becca Roux, the executive director for the USWNT Players Association.
“We started going to games, and we quickly became really passionate fans of the sport,” the Oscar winner told PEOPLE earlier this week. “But we slowly started seeing that it wasn’t getting the celebration it deserved.”
Citing a study that found women’s sports only receive four percent of sports media coverage, the actress and mother of two explained that she believed there was an opportunity to transform how women’s soccer is perceived in America — and she knew she wanted to play a part.
“We just started thinking about, what if there was a team in L.A.? We’re the center of entertainment in this country for media,” she recalled.
“What can we do to change the way people are paying attention to this sport? Obviously, the players themselves have been incredible and have brought so much attention, but everything hasn’t always followed their success and their popularity.”
Natalie is right, women’s sports never get as much coverage as male-dominated sports, and the only way to change the narrative is to invest in it and cover it mainstream.
We started building this group, and then Alexis came on as our lead investor,” the Black Swan star said of Ohanian, 37.
“Then we started gathering a group of incredible people, majority women, to be in our ownership group. Now we’re going, and it’s really, really exciting.”
Ahead of its spring 2022 debut, the franchise has partnered with the LA84 Foundation, a nonprofit created following the 1984 Olympics in Los Angeles.
The institution has supported sports programs for girls and underserved people around the city — including minority communities, the physically challenged and developmentally disabled — through its Play Equity Fund.
While Portman never imagined she’d one day be at the helm of a professional sports team, she’s embraced the role and how her team can inspire the next generation of female athletes.
“I see what an important role sports have in children, in terms of what they spend their time doing and their friendships,” she told PEOPLE.
That’s one of the reasons why the V for Vendetta actress and the team’s founders feel building a new franchise is so important — to inspire Los Angeles area youth with a team of female soccer heroes to call their own, and celebrate them they way they deserve to be.
“[We want to] expand those sports heroes — and those sports modeling behaviors — to have women in those positions, too,” Portman said.
“To celebrate women at the same level as the way we celebrate male athletes is culture-shifting.”
How can we make sure our kids have generational wealth now
1. Start building your child’s credit now, add them to a credit card that you are responsible with
2. Open an LLC in their name
3. Invest in assets on their behalf
4. Life insurance
Let me know if you want us to expand on the above tips, we would love to add more finance topic to Emilycottontop. In the meantime check out this post and this one.
