Google Launches New Feature That Will Make It Easier Support Black-Owned Businesses


According to People, Magazine Google is celebrating Black History Month by adding new ways to help users find and support Black-owned businesses.

Google shared that “Black-owned businesses” have jumped 600% over the last 12 months.

Read below via People

Google is making it easier to support Black-owned businesses.

In honor of the start of Black History Month, on Feb. 1, Google announced they were launching a new shopping feature that will help users find and purchase products from Black-owned businesses.

Over the past 12 months, search requests for “Black-owned businesses” have increased by 600 percent, according to the company, which noted that people are looking for recommendations for everything from restaurants to bookstores, beauty products and more.

“We want to make it easier for people to support and spend dollars with the Black businesses they love,” the company wrote in a blog post.

Expanding upon a feature previously launched over the summer, which allowed businesses to identify as being Black-owned on Google Search and Maps, the attribute will now be available to use on Google’s Shopping tab.

All participating businesses will also have a custom badge by their name: a black heart on top of an orange-colored background.

The tool will be available for all shoppers and Google Merchants in the United States within the next months, according to Google.

The addition follows similar actions taken by major retailers.

Over the summer, Target launched a badge on its website and app, allowing users to easily identify Black-owned or Black-founded brands.

“We have carried a number of Black-owned brands for years and continue to listen to guests to ensure we offer a compelling and relevant assortment that supports our guests’ needs,” a Target spokesperson told Yahoo Finance at the time.

We feature black-owned businesses all the time, read more on our blog below:

Our Editor Tried A Black Owned Brand Of Vegan Lipsticks And Loved Them

3 Amazing All-Natural Skincare Products From Black-Owned Businesses That Work For Hyperpigmentation

6 Black Women-Owned Business You Should Follow


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