Hello brand professionals! You are here because you would like to utilize this blog to amplify your brand awareness and we are happy you are considering us!
- If you want to target a brand new audience you may not have reached before…
- If you’re already spending money on marketing and want to leave no stone unturned…
- If you need quick a quick way to show off your product and services via another medium…
- If you need help with repeat exposure efforts using creative blog content…
- If you are focused on SEO and want your website mentioned on our blog to improve ranking
If all of the above is true then you have come to the right place
EmilycottonTop is a daily updated blog playing in the industry of hair, beauty, culture and lifestyle with a heavy focus on black women and black women aspirations. We are expertly positioned as we target an audience that is often forgotten by marketers but in our experience when utilized properly can be the most influential for your brand.
Hair and Beauty
We learned early on that what brings us the most attention are posts that constantly engage our readers with stories about self care, trends and popular nuances in pop culture as it relates to the hair and beauty industry.
We take our ques from our conversations but the statistics are real – According to Nielson we should not be surprised that African Americans have cornered the ethnic hair and beauty market, ringing up $54 million of the $63 million total industry spend and growing.
Black shoppers spent $473 million in total hair care (a $4.2 billion industry) and made other significant investments in personal appearance products, such as grooming aids ($127 million out of $889 million) and skin care preparations ($465 million out of $3 billion) in freaking 2017, projected to rise in 2020 and beyond.
Culture and The “Cool Factor”
You might be wondering why we chose to pull hair, beauty and culture together into one bucket? The answer is simple! Culture drives behavior, choices and where we spend our hard earned dollars.
When we create content for our brands, we are constantly reminding each other to “make it cool or we won’t stand a chance” at gaining ‘her’ or “his” attention. The “cool factor” can be an elusive thing, it takes hours or research and integration into culture to get it right and we are engulfed in it daily so that we never miss a beat or an opportunity.
What does the market say:
“Our research shows that Black consumer choices have a ‘cool factor’ that has created a halo effect, influencing not just consumers of color but the mainstream as well,” said Cheryl Grace, Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen.
“These figures show that investment by multinational conglomerates in R&D to develop products and marketing that appeal to diverse consumers is, indeed, paying off handsomely.”
Chances are as a marketer you are constantly trying to make an impact by threading the line between what is culturally relevant and what is socially conscious when trying to create content and we get it.
Our job is to make this easy for you because this is where we shine
We have two traditional approaches to sponsored content:
1. Direct product or service post
We create written long form content around your product through our creative channels and collaboration with your brand.
We have created specific content for a number of great brands who choose to invest with us, however here is one example of a fun post we did for Zenni Optical that attracted over 900 readers to the post.
The post was done according to the brand’s wishes and was approved and sponsored by the brand once completed.
2. Our “Hop on a post” program or HOAP – utilizes banner ads within one or a bundle of posts to promote your brand.
We share our content calendar with you the brand professional, you choose a post of your liking and we will advertise your brand using brand images and banners within said post.
The post does not have to be related to your product but will give the brand an opportunity to be seen by our dedicated readers.
In the below example an ad for a shoe brand is strategically placed between paragraphs as our readers enjoy and article about the women from the hit show “Girlfriends” making a cameo on Black-ish.
The ad and the content are unrelated however the vivid images compels readers to click through to your brand pages.
This isn’t new! Google does this for brands all the time, we just decided to give brands more control through collaboration.
What you will gain
- You will automatically benefit from our Tactical Research and marketing analytics
- You can take full advantage of fresh relatable content that you did not have to create
- New leads, with a new of different target audience, increased traffic, back-links and increased SEO
- Increased brand awareness
Our Analytics at a glance:
Intrigued? Lets talk! Click below to contact us immediately: