Issa Rae is more than a gifted actress: she is also a shrewd businessperson.
The cafés fuel the community with yummy, energy-boosting coffee to help them maximize their days.
The actress has opened a new branch in downtown Los Angeles.
She shared the news on Instagram.
I asked “Where the Black People At?” and they showed up and showed out to celebrate the new @findyourhilltop on Hill St in DTLA.
Issa Rae Is The Heart Of Hilltop Kitchen + Coffee
According to Essence, the café chain initially launched in 2018 with Ajay Relan and Yonnie Hagos at the helm.
They aimed to foster connection, community, and creativity over high-quality drinks and food.
Rae joined in 2019 and was instrumental in launching their first branch in Inglewood.
The café was a success, and they soon opened a second branch in Eagle Rock.
Now, it’s time for Downtown Los Angeles.
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Rae has plenty of love for the area.
Downtown LA has such a rich history of creativity and resilience. We are excited to share the Hilltop experience with the dreamers and doers of the local community.
Rae Is A Real Entrepreneur
While Hilltop Kitchen + Coffee is a notable chain, it’s not Issa Rae’s only investment.
The actress also owns production company HOORAE and runs Sienna Naturals, a sustainable vegan hair care brand.
Rae has also teamed up with major brands like American Express for their ByBlack initiative.
According to Essence, the ByBlack platform is a national certification program for Black businesses owners.
ByBlack started as a Black business directory, but it has grown and expanded.
Hilltop Kitchen + Coffee is Rae’s latest venture, and we’re sure she has more on the way.
Issa Rae and partners Yonnie Hagos and Ajay Relan open 4th Hilltop Coffee shop in Downtown LA. On opening the Inglewood shop in 2020, Issa said:“I have done all my writing in coffee shops. It disappointed me there weren’t any Black-owned, people of color-owned in my neighborhood” pic.twitter.com/XAwkSUj8Ou
— Dionne Grant (@DionneGrant) February 23, 2023
currently at @IssaRae new coffee shop
so cute, so proud of her!! pic.twitter.com/EKtPLeYdIp
— teena thach ? (@teena_thach) March 9, 2023