Another day another celebrity launching there own makeup and skincare line! On Instagram, Jennifer Lopez shared some good news.
She is dropping her very own makeup and skincare line called JLo Beauty.
According to People Lopez, 51 revealed that she’s been hard at work on her eponymous beauty brand. Sharing two glowing selfies on Instagram rocking her signature bronzed skin, the star said, “Sunset glow… #JLoBeauty coming soon.”
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Fans couldn’t contain their excitement in the comments after Lopez shared the news. “YAY JLOBEAUTY IM READY…YOU ARE SO BEAUTIFUL,” one person wrote. Another fan said, “JLO BEAUTY WOOHOO!! I can’t wait??❤️.”
While the star has yet to reveal much more about JLo Beauty just yet, according to a trademark filed with the United States Patent and Trademark Office in December 2019, JLo Beauty will offer everything from cosmetics to skincare products.
Lopez appeared to tease the announcement of her beauty brand earlier this month when she shared an early morning, makeup-free video in which she explained how “grateful” she felt for what’s to come.
“Woke up this morning feeling extra grateful and excited! ? Want to know why? Comment below if you wanna know what I’m working on!” Lopez said.
The concept for JLo Beauty has been a long time coming — in late 2018 Lopez told Refinery29 that she had been working on the development of her own skincare products. But before anything launched, she needed to ensure everything was absolutely perfect.
“I will be coming out with a skincare line. I’ve been working on it for a long time because I don’t want to put [just] anything out,” Lopez told Refinery29. “It’s going to be something that works. That’s what you can count on when my name is on something.”
Twitter is pretty excited about the launch too
OMG! #Jenniferlopez just announced that she will be releasing her own cosmetic line, #JLoBeauty soon! If only it could turn me into a beautiful Latina woman… ? (repost: @jlo) pic.twitter.com/TbaYkeiTuA
— 104.7 KISS FM (@KISSFMPhoenix) August 24, 2020
— TawannaLatrice (@TLovelyJ) August 25, 2020
#JLoBeauty?!?! so excited!! I LOVEEE your Inglot collection, I still use it and even bought extras so I won’t run out for a loooong time! ❤️?✨
— deeda ⛵️ (@deedalovesjlo) August 24, 2020
It will be interesting to see the collection when it finally drops, JLo is known for her perfumes so it won’t be a surprise if the kills the beauty game as well.
Comment below if you are excited about this particular celebrity launch?