We love when a cute collection comes together! Inspired by artist and entrepreneur Ludacris and his daughter, Karma….Karma’s World Satin Sleep Collection will launch under Camryn’s BFF brand for girls and tweens.
Firstline brands describe the collection as an assortment of satin bonnets and pillowcases made with non-abrasive, high-quality satin in three fun, vibrant, and coordinated prints that inspire sweet dreams.
The collection is the brand’s first release under a groundbreaking licensing agreement with 9 Story Media Group and Karma’s World.
The hit animated Netflix series executive produced by Chris ‘Ludacris’ Bridges is inspired by his oldest daughter.
Karma’s World follows 10-year-old Karma Grant, an aspiring musician with enormous talent and an even bigger heart.
“We immediately recognized how closely aligned Karma’s World is to Firstline’s values for Camryn’s BFF. What I love about this partnership is the opportunity to combine our expertise in developing elevated haircare accessories and tools with Karma’s lovable and confident personality. Positive, colorful, bold, and beautiful like Karma, the assortment educates girls and tweens about healthy haircare practices that are incredibly important as they come of age,” – Joni A. Odum, President and CEO of Firstline Brands.
Check out a few pieces from the collection below:
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Firstline Brand is known as the leading textured hair accessory company in the U.S., and the collaboration will serve as an avenue to create innovative high-quality haircare and accessories. It also introduces healthy hair care in young girls.
The collection is available on Amazon.