It’s official Kendrick Lamar will headline next year’s Super Bowl Half Time show.
According to Variety Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show, Roc Nation, Apple Music, and the NFL announced on Sunday.
Super Bowl LIX is scheduled to be played on February 9, 2025, at the Caesars Superdome in New Orleans and will air on Fox.
KENDRICK LAMAR
SUPER BOWL HALFTIME SHOW
NEW ORLEANS pic.twitter.com/yN8DJausxh— Complex Music (@ComplexMusic) September 8, 2024
The performance will be Lamar’s second during the halftime show, following his featured spot during Dr. Dre’s 2022 all-star tag team of Lamar, Mary J. Blige, Snoop Dogg, Eminem and 50 Cent.
It also follows Lamar’s musical battle with Drake earlier this year, which not only resulted in a resounding win for the Compton-born rapper, but one of the year’s biggest songs with “Not Like Us.”
That spirit continues with Lamar’s statement about the move: “Rap music is still the most impactful genre to date,” he said. “And I’ll be there to remind the world why. They got the right one.”
Roc Nation founder Shawn “Jay-Z” Carter said,
“Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Creative direction for Lamar’s performance will be provided by his pgLang company, which also oversaw his galvanizing “Big Steppers” tour, which ran from 2022 through early this year.
Lamar’s appearance follows last year’s featured performer, Usher (who was joined by Alicia Keys, Ludacris and H.E.R.) as well as Rihanna, who performed at the 2023 halftime show — while pregnant! — and the 2022 all-star tag team of Dr. Dre, Kendrick Lamar, Mary J. Blige, Snoop Dogg, Eminem and 50 Cent.
Since the 2012 release of his pivotal major label debut, “Good Kid, m.A.A.d City,” Lamar has arguably become the most important and influential rapper in the world.
He has won 17 Grammy awards and in 2018 became the first non-classical, non-jazz musician to win a Pulitzer Prize, for his 2017 album “Damn.” His most recent album, “Mr. Morale & the Big Steppers,” was released in May 2022.
In April of this year, “Like That” by Future, Metro Boomin, and Kendrick Lamar — which launched the battle with Drake — spent three weeks at No. 1 on the Billboard Hot 100. In June, “Not Like Us” spent two weeks at No. 1.
The Apple Music Super Bowl LIX Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation will also serve as the strategic entertainment advisor of the live performance.
drake fans when their team is down 14 at halftime and kendrick performs not like us 6 times pic.twitter.com/yAyBaW1pAH
— dhwani (@dhwanisaraiya_) September 8, 2024
And
Let’s not forget that Kendrick WILL be winning a Grammy for ‘Not Like Us’ a week before his Super Bowl show.
Aubrey, you’re dust. pic.twitter.com/czz2vnzgA3
— Ronald Isley (@yoyotrav) September 8, 2024
And
WHEN KENDRICK BRINGS OUT JANET FOR POETIC JUSTICE AS A DOUBLE ENTENDRE #SuperbowlLIX pic.twitter.com/cCY9CNJSYC
— Lexi✨ (@heyylexilex) September 8, 2024
