It doesn’t matter if you’re into a good hair-soothing curl-enhancing conditioner or a frizz-taming serum; the haircare space has never been more flooded with products for every style, texture, and type.
This makes developing a haircare routine slightly daunting – which is why we decided to curate a list of the most splurge-worthy, celeb-owned brands owning the haircare space right now, plus our favorite picks from each brand.
From Taraji to La La Anthony, keep scrolling to find out your favorite stars’ haircare elixirs.
Pattern Beauty – Tracee Ellis Ross
A haircare line that perfectly represents its founder, Tracee Ellis Ross, or Rainbow (if Black-ish was your vibe), Pattern is all about nurturing coils, curls, and kinks of every shape, size, and texture.
Rather than taming your fro, the line, launched in 2019, boasts of 31 curl-boosting products perfect for strands that are into chugging moisture and an easy-to-grip brush that painlessly detangles the tightest knots.
Pattern’s most beloved formula? The Pattern Beauty Jojoba Serum ($25). A locs and protective styles-favorite, the product hydrates and refreshes strands, leaving a gorgeous shine in its wake.
With once-a-week use, the reparative serum also helps mend breakage, seal split ends, and nourishes stressed strands while leaving your locs smelling so yummy.
TPH by Taraji – Taraji.P.Henson
In January 2020, award-winning actress and activist Taraji P. Henson launched her haircare line, TPH. Designed with ‘hair chameleons’ in mind, the 23 products-based line caters to a wide variety of hairstyles, types, and textures, including – braids, chemically-treated strands, curly Afros, installs, locs, weaves, and wigs.
The products are also creatively color-coded based on function, allowing you to build and customize your scalp routine effortlessly.
The brand’s most TikTok-approved and shower-stashable product? The TPH Never Salty Sugar-Based Scalp & Hair Scrub ($14). It’s considered the ‘holy grail’ of scalp scrubs, the product buffs off dead, dry, and flaky skin.
It also helps nip dandruff in the bud and offers users a calming, spa-like sensation, thanks to the apple cider vinegar, peppermint, and other clarifying ingredients.
Flawless – Gabrielle Union-Wade
Literally, everything about Queen Gabrielle is flawless. So, when she decided to bestow the adjective to her haircare brand, we thought it was flawlessly meant to be.
Initially launched in 2017 and then rebranded in 2020, the majority Black-owned, curl-centric brand offers 12 products designed for protective styles, textured curls, and wigs, with an emphasis on organic ingredients and pocket-friendly prices that don’t exceed $10.
Our favorite Flawless product? The Flawless Hydrating Co-Wash Cleansing Conditioner ($10). When it glides onto your strands and seeps deep into your scalp, the moisturizing conditioner transforms dull, brittle, and drought strands.
It’s also loaded with a healthy concoction of Brazilian Bacuri Butter and Moringa Oil, which, when used together, leave your strands looking shinier, healthier, and bouncier, so you can enjoy star-studded locks, too.
Sienna Naturals – Issa Rae
Not only did Issa bring us Insecure, but she’s also consistently blessed us with jaw-dropping natural dos. And now, with Sienna Naturals in the works, we can’t help but continue to admire and root for this queen.
The line, which Issa co-owns with Hannah Diop, provides natural gals with synthetics-chemicals-and heavy oils-free products that help hydrate strands, seal in moisture, and target breakage.
The brand favorite? The Sienna Naturals Plant Power Repair Mask ($32).
The vegan repair mask is packed with the brand’s 6-in-1 damage repair complex that helps strengthen and boost elasticity in brittle, heat-damaged, and chemically/color-treated tresses. Its melting texture also absorbs effortlessly and rinses well (so your strands absorb every drop of moisture without the heaviness).
To use: Incorporate it into your routine 1-4 times per month for optimal results.
Anomaly – Priyanka Chopra Jonas
In February 2021, actress extraordinaire, passionate activist, and renowned author Priyanka Chopra Jonas launched Anomaly, a budget-friendly haircare brand that boasts of eco-conscious packaging.
The clean, vegan brand brings formulas with ingredients such as aloe vera, argan oil, and murumuru butter. Their best-selling product? The Anomaly Dry Shampoo ($5.99).
It stretches the life of your blowout, revives second-day strands, and helps absorb oil buildup on the scalp. And, the best part? It’s virtually undetectable on the darkest curls.
Inala by La La Anthony
La La launched her haircare brand early this year. She formulated the products to combat the hair loss issues that she’d been experiencing from rocking tight protective styles.
The star of the show? The Inala Power Potion ($55).
The hair growth serum contains the brand’s rice water complex (a proprietary blend of arginine, biotin, rice water, serine, and soy amino acids) to nourish, hydrate, smooth out knots, stimulate and strengthen your scalp.
Plus, if you’re in between washes and your tresses looks a bit meh, this serum would be an incredible refresher.
Is it different for curly and straight hair masks?
if you have curly hair look for masks that have hydrating ingredients like humectants. If you have straight hair look for masks that have a ton of protein. If your hair is damaged or just needs strength, curly or straight, look for masks that have great protein-based ingredients.