Naomi Osaka is always looking for new opportunities.
The tennis medalist’s latest venture is a deal she has just inked with crypto firm FTX.
Social Change In The Digital Space
She will be the brand’s latest global ambassador.
This partnership is part of FTX’s mission to expose more women to Web3 and to have a more prominent female audience.
FTX CEO, Sam Bankman-Fried, said that the brand aims to spearhead social change.
Through their partnership with Naomi Osaka, they can further their goal of giving the futures of Web3 and digital currency more diverse voices.
Bankman-Fried is excited to work with Osaka to educate these groups of people.
Naomi Osaka’s Role
Naomi Osaka’s role at FTX is not just the brand ambassador.
Osaka will also receive an equity stake in the firm and compensation through cryptocurrency and wear the FTX logo during the competitions she attends.
Osaka hopes for more women to join her on the FTX platform and lead them.
She revealed that very few women are active in crypto, which mirrors other financial markets’ inequalities.
Since cryptocurrencies exist to break down barriers and be accessible to everyone, she wants to use them to reach more women and make the space more democratic.
In Good Company
Osaka is not the only prominent athlete to team up with FTX.
Other athletes include Stephen Curry, Trevor Lawrence, and Tom Brady.
Curry joined FTX in September 2021 as his first foray into cryptocurrency.
He revealed his excitement at teaming up with a company that demystifies crypto and makes it less intimidating for people new to the platform.
He also liked the company’s mission of giving back to the community in ways that have meaning and impact.
As a company with such influential ambassadors, FTX is a crypto firm that needs our close attention.
