Online Retailer Under Fire For Its Use Of Models To Demonstrate Plus Sized Clothing


I am beginning to wonder if doing ‘insensitive’ marketing campaigns are actually planned and are folks out here really thinking that bad press is good press? Online retailer got themselves in hot water today for the above marketing campaign image.

The stockings are supposed to be plus sized and so in order to demonstrate how big they are, they put models inside of them and then had them stretch the fabric to capacity.

Read the below excerpt from Today and let me know if Twitter is just being overly sensitive or if the retailer was out of line.

via Today:

In one of the photos on, which sells inexpensive products directly to consumers from Chinese manufacturers, a model fits her entire body into just one leg of the tights, which are $2 and come in black or nude.

Critics have taken to social media to blast the company for being insensitive. Is this an actual ad for plus size tights?” one person wrote on Twitter.

“Bad day for Wish, who thought it was a good idea to promote plus-size tights using thin models putting their entire bodies in them to show how massive they are,” wrote another.

“What is the point they are trying to make here? That our thunder thighs are so big that their model can fit her entire body into a pair of our tights?” said Cosmopolitan fashion writer Laura Capon.

Requests for comment from were not immediately returned.

Wish was started in 2011 by Peter Szulczewski and Danny Zhang, and according to Recode, is second behind Amazon in online mobile retail sales.

Recode notes that “Wish targets customers with low-priced goods such as dresses, watches, sneakers or jewelry shipped straight from Chinese manufacturers — but that also means delivery can take weeks and items sometimes arrive damaged.” tried it!


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