Rihanna Casts 67 Year Old Model JoAni Johnson In Her Very First Fenty Campaign

Rihanna and JoAni Johnson

Rihanna is committed to leading the charge where diversity and inclusion is concerned with every brand she creates. Her latest luxury fashion venture FENTY Maison is no different with the casting of 67 year old Model JoAni Johnson.

Most of us know JoAni on Instagram because she often shares high fashion photo’s flaunting a full head of waist length gray natural hair that proves to be the perfect accessory to all of her looks and style.

Here is just one of her photos:

Fast forward to this week JoAni landed herself an awesome gig to add to her repertoire. She is among an extremely diverse group of models of all races, ethnicity  and personal style.

According to Hype Bae “there’s a male model rocking a checkered anorak, while standing next to him is 67-year-old model JoAni Johnson, whose gorgeous, gray hair blows in the wind as she poses in a pastel pink shirt-dress and matching pants. Johnson is also spotted in the teaser video, where she looks as effortlessly cool as ever in a white, hooded jacket.

While it may not be the first time a fashion label taps a man or a sexagenarian to front a womens wear campaign, the casting is undeniably one that will help change the narrative around inclusion and representation in the luxury sector of fashion, as it celebrates beauty in its various forms — and at all ages, too.”

Watch the campaign video below:

We cannot wait to see what Fenty has in store!


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