Rihanna Graces The First Digital Cover For T Magazine Giving Them An Exclusive Look At Her New Fashion Line


There is no doubt that Rihanna is determined to make her mark in this world as a super boss and let me tell you, this young lady is not playing games. Recently she did an exclusive interview with Time Digital giving them insight into her latest luxury fashion venture in collaboration with LVMH exclusively showcased on Fenty.com.

She dished on everything from inspiration for the line to her new reggea album that she may just call R9!

This was her announcement on Instagram a few days ago:

According to Time Jahleel Weaver, a stylist for Rihanna who is now the label’s style director, said the collection “is to really speak to how multifaceted today’s woman is. We’re thinking about each release as a different facet to a woman’s wardrobe and how she approaches dressing. Luxury has been defined in the past as one woman, one brand: You know who the Saint Laurent woman is, you understood who the Céline woman was when it was Phoebe.10 Which is fine, but you think about how that relates to the modern woman. I don’t think she is just one thing, Rih being the perfect example of that.”

Time asked her about the impact of being the first black woman to do this:

JH: When they came to you with this, was part of your calculus, like, “I’m gonna be the first black woman to do this?”

RF: No, and I didn’t even know that until months into our relationship, when Jahleel15 brought it to my attention. And I’m like, “Are you sure about that? Did you do your research? ’Cause I don’t wanna state a claim that’s [expletive].” Because I still couldn’t believe it. It made me feel proud.

Her views on navigating this new world of fashion

RF: You know what’s crazy, I have a tattoo that’s written backward so I can read it in the mirror: “Never a failure. Always a lesson.” So what you just said is, like, boom! How you gonna learn without making mistakes? Did you believe your mom when she said, “Don’t touch the iron”?

JH: No! None of us did.

RF: You had to touch it, right? You had to get burned.

JH: What lessons do you think you could learn from failing with this Fenty project?

Then there was this question:

JH: To me, part of being Rihanna is twerking on a yacht and walking out of a bar with a wine glass. You’re like a modern Dionysus, a goddess of the party, the turn-up. Does that feel true to you now as Fenty’s muse?

RF: There has been quite an evolution in that party. In the beginning, it was just my culture, my life. And now, the party, believe it or not, is at work. I do not go out. I will go to a dinner. I try to have as much fun as I can during work. And even after work, when I’m literally in my kitchen having a drink, I invite all my staff. And we work, still.

JH: Does it trip you out that Fenty gets to open so many doors? How are you looking to make room at that table of luxury design for other black, brown and female designers?

RF: I like to think of my establishment at the Fenty house as a hub. So I am always looking at grad collections, who’s about to leave college, who wants a year here. And we’ve done that with a couple young designers and a couple new ones that are coming in. Even if you’ve never designed something in your life, you might have impeccable taste: I’m welcoming everyone’s vision here, because that’s what it’s gonna take. I can’t just think I know everything. I’m very smart with my control freak — a smart control freak. I welcome other people’s expertise. I love new, young talent.

JH: You did an interview in 2012 where you said you used to change your voice in business meetings. Was that one of the pressures you felt in that era, to be a certain type of Bajan woman in American society?

RF: No, that was the pressure I felt from the jump, with “Music of the Sun.”27 I’m walking into a new world, new industry, with people who have been doing this forever. I’m literally from a rock in the ocean.

About her new album and collaborations

JH: Oh, they think you’re doing a collaboration with Lady Gaga.

RF: Maybe because she followed me on Instagram. It’s not in the books right now, but I’m not against it.

JH: Are you going to collaborate with Drake again

RF: Not anytime soon, I don’t see it happening. Not on this album, that’s for sure.

About the Album name:

JH: Do you have any names under consideration?

RF: No, so far it’s just been R9,31 thanks to the Navy. I’m about to call it that probably, ’cause they have haunted me with this “R9, R9, when is R9 coming out?” How will I accept another name after that’s been burned into my skull?

About the money:

JH: If money’s not driving the work, what does the money mean, then

RF: The money means that I can take care of my family. The money means that I can facilitate the businesses that I want to. I can create jobs for other people. My money is not for me; it’s always the thought that I can help someone else or, in the future, for if I have kids. The world can really make you believe that the wrong things are priority, and it makes you really miss the core of life, what it means to be alive. It could literally be walking outside in the sun. That makes me happy. Like going to the grocery store — you know, there’s a cute little Jamaican market near where I live right now.

Read the entire interview here.



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