Rihanna’s latest Savage X Fenty launch will get you extra-hyped for her forthcoming Super Bowl Performance.
According to Vogue, the superstar, ahead of her performance, decided to tease her fans with a “Super Bowl-inspired” Savage X Fenty collection.
For those who’ve not been keeping up with the news, Super Bowl LVII will be held on February 12 in State Farm Stadium in Glendale, Arizona, and for this year’s Apple Music Super Bowl Halftime Show, Savage X Fenty CEO and world-class pop icon Rihanna is scheduled to perform.
The “Game Day” sports-themed line, which Rihanna’s lingerie line Savage X Fenty launched on Sunday (January 8), features 17 sporty styles, including beanies, boxers, hoodies, sweatpants, varsity jerseys, and more.
The Xclusive Super-Bowl-inspired fashions will be available in various sizes, ranging from XXS to 4X, and are priced between $25 and $90.
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One of the most notable (and quite honestly, the piece that is expected to sell out in minutes) is the brown LVII cropped jersey, which is purportedly inspired by the colors of a football. There’s also a standout LVII Surprise Tee, which shows a Rihanna graphic when the T-shirt is pulled up over the wearer’s head, Harpers Bazaar reports.
The white shirt also says the quiet part out loud, reading, “Rihanna concert interrupted by a football game, weird but whatever.”
The billionaire will also launch a special three-day “Game Day” pop-up shop, where consumers can participate in Super Bowl-style photo ops and giveaways in LA from January 27 to January 29.
The Lift Me Up singer has been mum about the February 12 performance so far, only giving brief updates as she prepares for the halftime show. She previously informed Entertainment Tonight that she’s planning on incorporating a lot of culture into the set.
“I want to incorporate different aspects of entertainment and things that I just enjoy and bring it to the stage,” she said. “I want to celebrate the music that I’ve made.”
Rihanna reportedly has a documentary about her comeback performance with Apple V+ in the works. Obviously, we can’t wait to watch it.
For now, head over to and gift yourself a hoodie or bandana from the Xclusive “Game Day” Collection.
