Rihanna Shares First Look At Her Savage X Fenty Brick And Mortar Retail Store

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Billionaire Robyn Rihanna Fenty said she plans to come in hot this year with Savage X Fenty brick and mortar stores.

The business mogul took to Instagram to share a first look at what a store could look like.

Locations will be in Las Vegas, Los Angeles, Houston, Philadelphia, and Washington DC.

Read below:

2022, we coming in HOT! we bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores!

can’t believe it’s actually that time, and I can’t wait for you to have this experience irl…. our very first locations: Las Vegas, Los Angeles, Houston, Philadelphia, and Washington DC. watch the @savagexfenty feed for details 👀.

 

 
 
 
 
 
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A post shared by badgalriri (@badgalriri)

As exciting as this news is, the only thing people on Twitter cared about was new music.

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In a late September interview with Bloomberg, Savage X Fenty’s chief marketing and design officer, Christiane Pendarvis said retail was an important part of our growth strategy.

“Retail is an important part of our growth strategy.

You’ll absolutely see some stores in 2022,” said Christiane Pendarvis, the co-president and chief merchandising and design officer at Savage X Fenty, which is Rihanna’s lingerie company, during an interview on Bloomberg’s Black in Focus Twitter series.

“Because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online.”

“We know that in intimate apparel specifically, because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online and they want to be able to go physically try the product on, touch, feel, make sure they found the right size and the right fit for them,” Pendarvis told Bloomberg.

“So retail is an important part of our growth strategy.”

congrats Rihanna!

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