According to Vibe A$AP Rocky is elevating his status as a “Fashion Killa” with the launch of his new label, American Sabotage, in collaboration with AWGE.
The debut of the American Sabotage x AWGE Men’s Spring/Summer 2025 collection took place on Friday (June 21) during Paris Fashion Week, with Rocky’s girlfriend, Rihanna, in attendance.
The Fenty Hair founder enjoyed a prime front-row seat to witness her partner’s latest creations.
Rihanna was spotted in a striking burgundy fur-lined bomber jacket and studded high heels, capturing moments on her phone as Rocky’s American Sabotage designs took over the runway. The collection is heavily influenced by Rocky’s personal bold and eclectic style.
“American Sabotage isn’t just a fashion line—it’s a movement. We’re pushing boundaries and making powerful statements with each piece, representing the spirit and strength of our communities. This is fashion with a cause, where art intersects with activism,” Rocky shared with L’officiel.
ASAP Rocky at the End of his AWGE show in Paris!???? pic.twitter.com/mR9hjv8QDC
— Outlander Magazine (@StreetFashion01) June 21, 2024
The collection also nods to Harlem’s Dipset, infusing hip-hop influences into various designs. Puma, with Rocky as the Creative Director of their Formula 1 partnership since October 2023, provided footwear, while Ray-Ban supplied the eyewear for the show at Hôtel de Maisons. Notable attendees included Pharrell, Clipse, and A$AP Nast.
Rih and Rocky in Paris
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ASAP Rocky celebrating after his AWGE 'American Sabotage' Fashion Show in Paris
via koffi.w pic.twitter.com/lESxp87bIv
— ???? (@awgeshit_) June 21, 2024
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Rihanna and Asap Rocky in Paris pic.twitter.com/Da62MvCZ7x
— YabaLeftOnline (@yabaleftonline) June 25, 2024
