“She Permed It At 5” – Kelly Rowland Partners With Dove For A Video Celebrating Your Crown

Kelly Rowland x Dove https://app.asana.com/0/32923395333443/879751051290108/f Credit: Dove

Yesterday I posted a snip of Kelly Rowland’s new partnership and song with the Brand Dove on Instagram and many of you slid in the DM with comments about how awesome it was.

I totally agree – the video is an ode to the celebration of loving your hair regardless of your hair type or style. They featured girls who were kicked out of school due to their hair and style so there is a strong anti-bullying message. In addition to that, the video is all about encouraging girls to embrace their hair and natural beauty. If you have not seen her video check it out below:

It’s a bop, right? In a nice little conversation with People Magazine Kelly shared that her lyrics for the song came from simply loving her hair.

Via People:

Speaking to PEOPLE about the video and her inspiration behind the song, Rowland, 37, says the lyrics “My hair, my crown” comes from “having love for your hair. Gaining the confidence to be able to wear it however you please, or to cut it however you please, have your texture however you please.”

Rowland’s billowing curls are on full display in the video alongside girls like Tyrielle Davis and Faith Fennidy, who made headlines when they were ordered to leave school due to having braids or extensions in their hair. “I was pissed, to be honest,” says Rowland of hearing the girls’ stories.

“It’s enough stuff that young people have to go through, and for you to basically be bullying them, a school to be bullying them and telling them what they should look like or how they should wear their hair. You are out of place. You are not their parents.”
Rowland still recalls her own hair struggles as a kid. “My earliest memory of hair was actually with my mother. She permed it at 5,” says Rowland. “I remember all my hair fell out when they were rinsing it out and my mom let my cousin, who was in cosmetology school, do it.”

She continues, “I remember looking at my hair in the sink and thinking ‘Oh my gosh, why did she want to straighten it?’ My mom didn’t know, but the seeds [of insecurity] started to be planted there.”

“With my son, he just gets his hair braided. We tell him how cool he is, how cool the braids are. It’s just this thing where we are our children’s first example. I take that responsibility very seriously.”

It’s also why Rowland herself made the decision to rock her natural hair. “My nieces and my son are looking at me. That’s it, that was the whole reason I wanted to go natural. I wanted them to see natural hair on me every and anywhere that I went. Whether it was on TV, wherever it was, I thought that was important.”

And her regimen is fairly simple. “It’s a weekly wash. I wash it once, and then co-wash it the next two or three times. Deep condition every two weeks. Especially with how much I experience with traveling and heat.” After that, “I let it rock.”


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