SZA is finally letting us in on her signature lip combo.
The “Hit Different” singer, 35, just launched her very own beauty brand, Not Beauty, and it’s all about the lips.
According to the brand’s website, Not Beauty is kicking things off with a hydrating lip gloss, available in three dreamy shades: In the Flesh, Quartz, and Strawberry Jelly.
Retailing at $23, the gloss promises a non-sticky, high-shine formula that delivers moisture and an all-day glow.
“Not Beauty wasn’t about me trying to enter the beauty market, it’s about me filling a need, it’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date,” SZA shared via a press release.
“There was nothing that existed that did that for me and also made me feel moisturized,” she continued.
“I don’t know much about much, but I know a lot about lips, and I feel like Not Beauty is not beauty. It is just something that I wanted to share that worked for me and I hope works for you. It’s really well made. It’s awesome.”
The “Snooze” singer shared news of the launch on her Instagram on Wednesday (April 16), writing in a caption:
“Y’ALL ASKED FOR THE LIP COMBO AND IT’S FINALLY HERE!!! I REPEAT THE LIP PRODUCTS I’VE BEEN WEARING AND WORKING ON FOR YEARS ARE FINALLY HERE FOR EVERYONE TO TRY!!!”
The gloss will debut exclusively at pop-up shops across the U.S. during SZA’s and Kendrick Lamar’s Grand National Tour, which starts on Saturday (April 19). The pop-up will be open to all fans regardless of ticket status.
However, once the North American leg of the tour wraps up on June 18, the Not Beauty products may disappear as they will only be available at those tour stops during that time.
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It is currently not clear whether the lip gloss will be available in beauty shops, though, based on the press release, the gloss meets Sephora’s clean beauty standards and is cruelty-free and vegan.
