TPH by Taraji is now 100% Black-woman-owned.
According to WWD, Taraji P. Henson, who founded TPH during the pandemic in 2020, has bought back the beauty brand outright from incubator Maesa, making her the sole owner.
Financial terms of the deal were not made public.
“Over the past few months, I have been in discussions with my partners at Maesa regarding the future of TPH by Taraji brand and am pleased to say we have reached a mutually beneficial agreement that has afforded me the opportunity to buy back TPH,” the What Do Men Want actress shared with the outlet via email.
“From Day One, our shared vision was to create a brand that celebrates hair and scalp with high-performance products rooted in self-care, efficacy, and inclusivity.”
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Since its 2020 debut, TPH has hit the shelves of over 1,800 Target stores nationwide, offering scalp-focused shampoos, conditioners, serums, and scrubs. The brand has since expanded its lineup to include body care and home fragrances.
“TPH by Taraji had started with the idea of celebrating and redefining scalp and haircare and has grown into an incredible brand with a strong identity and loyal consumer following, “Scott Kestenbaum, Maesa’s chief growth officer, said in a statement
“After launching and operating the brand for five successful years, we are thrilled to see Taraji take full ownership of the brand as it enters its next chapter of growth.”
The Color Purple star joins the ranks of influential Black women like Lisa Price of Carol’s Daughter and Pinky Cole of Slutty Vegan, who recently reclaimed ownership of their brands.
