They were hoping for at least 75 Million on opening weekend but The Flash was at least 20 million south of that according to Uproxx.
The Flash was supposed to be such a sure thing Warner Bros.
Discovery stood by Ezra Miller, its troubled star, through thick and thin.
It was supposed to be massive. And then came opening weekend, when it was up to moviegoers to decide its fate.
They showed up alright, but not in the numbers WBD had hoped.
The corporation was hoping for $70-$75 million opening weekend.
As per Deadline, they got $55.1 million.
For the four-day holiday weekend, the projection is only $64 million.
Not even the Cinemascore is that good, with audiences giving it only a B.
What happened will be debated in the days and weeks and months to come.
Perhaps Miller’s antics — running amok in Hawaii, robbery, possibly starting a cult, before finally agreeing to seek help last summer — may have done even more damage to the film’s reputation than once assumed.
Perhaps few were that excited to see a Flash movie, even one that brings back an old Batman.
Perhaps superhero fatigue is truly setting in.
Even looking pass the Ezra Miller stuff, the Flash movie underperforming at the box office should probably be a cautionary tale to studios that "maybe launching a presentation confirming our movies will be getting rebooted soon is poison to our remaining ones in the old universe"
— crimson_echidna (BLM) (@crimson_echidna) June 18, 2023
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