Finding the right products for the kinks and coils that fall under Type 4 hair is really a tough mission, and when you have 4C hair—the kinkiest texture of the bunch—it feels like mission impossible.
4C hair is painfully misrepresented and underserved in the natural hair community, and that “one size fits all” products are absolutely no help because they are actually one size fits some.
One company, however, took matters into their own hands and created products that turned the habitual exclusion of 4C hair into celebration and exclusivity by creating a brand that only caters to the eye-catching natural texture.
Yes, you hear it correctly, 4C ONLY is exactly what it sounds like—4C only.
“I know first-hand the troubles of trying to find the right product that will properly hydrate my 4C hair,” says 4C ONLY Chief Marketing Officer, Alicia Ferguson, in an interview with Byrdie.
She continues, “[Some] products claim to work for all hair types, and the reality is that they really don’t.
We created 4C ONLY as a brand that targets one specific texture which tends to not get proper care and products it needs.”
4C ONLY prides itself on creating products that get in every kink and coil to maximize hydration, promote moisture, and properly nourish 4C hair.
According to the brand’s official website, they currently only carry one collection that is complete with four different products: Too Clean Shampoo, Too Thicke Conditioner, Too Soft Leave-In, and Too Slick Styling Cream.
Each product is blended with a luscious mix of all-natural ingredients such as aloe vera, argan oil, grapeseed oil, squalene, hempseed, jojoba oil, and elm extract.
The consistency is also creamy, thick, and high-slip so that all products will adequately penetrate the strands of even the thickest and dense head of hair, while also being lightweight enough for fine and thin hair types.
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