If you have TikTok you have probably seen a ton of videos floating around with the hashtag #pinksaucedrama and girl it’s a doozy.
This is what we know!
Pink Sauce is a hot pink or light pink sauce that is marketed as a replacement for condiments like Ranch. It is the brainchild of creator Carly Pii known as @Chef.Pii.
According to Bustle people were quickly captivated by the product because of its unique, bright pink hue.
However, as this fascination grew so did the confusion.
People started noticing that the creator wouldn’t explain the product’s taste, ingredients, or creation process — leaving her followers and potential customers skeptical of the sauce.
She was soon bombarded with questions about the Pink Sauce’s ingredients and creation process, none of which @Chef.Pii answered up front.
After the product’s launch on July 1st, people began noticing the inconsistencies in color, texture, and taste, as well as incorrectly listed nutrition facts and confusing labels.
TikTok users have only gotten more concerned following the first batch of sauces that were sent out to buyers. While many are intrigued by the color of the sauce, they also can’t ignore the fact that the creator’s story isn’t exactly consistent and after receiving backlash for a poorly communicated launch, Pii is continuing to sell her product.
This is what it looks like:
Keep reading to understand the absurdity of this sauce and why followers are puzzled.
Chef Pii began marketing the sauce in June to her 80K followers and it was designed to add flavor to anything. According to Bustle, she suggested that it can be used on chicken, tacos, quesadillas, gyros, even rice or pasta.
After posting her first Pink Sauce video, in which she was simply dipping a chicken tender in the sauce, people immediately started to become intrigued — some commenters wanting to get their hands on their own Pink Sauce and others being disturbed by the intense pinky purple color.
Pii continued to post videos on TikTok advertising the product, however, she never once explained its ingredients or why it had that intense pigment. Followers started to catch on to Pii’s lack of openness when she posted a video of her pouring the sauce into a ketchup bottle with the caption, “It’s edible and natural, who wants to try it?”
Reply to @iiam_.chanel
As Pii’s Pink Sauce content increased, so did viewers’ suspicion. TikTokers quickly started to notice the consistent changes in color intensity — what started as a purply pink turned into a millennial, Barbie pink, and eventually even a pastel pink.
“Why is it a different color in every picture?” said one commenter on Pii’s June 18 video. At this point, Pii stopped responding to questions in the comments and left viewers in the dark on what this product actually contains.
In another video, she applies the sauce to a taco and takes a bite, but this time followers noticed that the texture had completely changed.
In earlier videos, the sauce appeared more pasty, more similar to the texture of ranch but in this video on June 19, Pii’s Pink Sauce was runny and almost watery.
As the videos kept coming, commenters also noticed that every video ends before she stops chewing — leaving people to believe that she might be spitting out her own product, with one viewer saying, “I’ve never seen you finish your meal with this sauce.” Naturally, these inconclusive videos have led to more questions from those online.
What Is The TikTok Pink Sauce Made Of?
On June 19, Pii finally responded to a follower asking what ingredients she uses to make the product pink. In the video, she explains that she came up with the concept about a year ago, wanting to construct a “crazy, off-the-wall sauce.”
She said her friend who she brainstormed the sauce with told her if she was going to create a colored sauce, that it had to be natural.
That’s when she started doing her “research” on how to get the pink color “naturally.” Pii says in the video that the Pink Sauce is “100% naturally colored, with no artificial additives.”
She then continues to say, “I can’t tell you the ingredients that I used to make it pink, but it’s pink!” She then went on to share with her followers that the product was still in a “quality testing phase” which was her reasoning for not disclosing the ingredient list in detail.
By the end of June, her entire comment section was full of people asking for a simple ingredients list. One follower on Pii’s June 24 video said, “She’s never going to tell us what the hell it actually tastes like.” She did, however, fill people in on why the color changed.
“It is not a different color in every video. I did not like the darker colors so I made it lighter.”
Once again not offering any additional information as to her culinary process. It’s important to note that in a later video she said “the color didn’t change, it’s the lighting.” Your story isn’t adding up, bestie.
Finally on June 25, the day of the Pink Sauce presale, Pii posted a graphic that showed the five major ingredients supposedly included in the sauce; dragon fruit, sunflower seed oil, honey, garlic, and chili peppers. She then began claiming that there were health benefits within the sauce. “The sauce tastes like its own thing. You can’t really compare it to anything else.
It’s a creative concept. I’m a creator. I’m an artist.”
But things are getting progressively worse as people call her out on the inconsistencies and bad spelling on the ingredient list.
There were also instances of damaged packages
As of July 21, Pii said it’s time for her to break her silence. She announced she will be posting a YouTube video “clearing things up” on the night of July 21.
Will she explain what it tastes like? Will she finally list off the ingredients in detail? Will she apologize to those that
and received a faulty product? It’s unclear.
Here is what TikTok is saying:
what kiIIs me abt the pink sauce stuff is that it literally looks disgusting
— cindy ✯ (@RUNYOMONEY) July 21, 2022
It’s crazy that girl that made the pink sauce is probably going to get served with a lawsuit meanwhile a bigger more brand is about to take her idea and make it actually safe to eat
— ☆ mykaila ☆ (@glambymykaila) July 21, 2022
the pink sauce lady after putting angel numbers as the servings per container pic.twitter.com/HfTEODGgkV
— . (@kchprnt) July 21, 2022
i cannot stop looking into the pink sauce on tiktok… like i'm SO obsessed that she just completely mislabeled the nutritional information so it would have angel numbers
— nick (@toxnik) July 20, 2022
Wait. So y’all paying $30 to have some random woman ship y’all some secret pink sauce she made in her kitchen clear across the country THROUGH USPS in THIS HEAT? pic.twitter.com/U3k6U5XEAt
— Dae (@dae__g) July 20, 2022
People are buying unrefrigerated “pink sauce” with no preservatives from a stranger on TikTok and are shocked when they get sick? pic.twitter.com/IVTKXzfT2h
— Ricky “Release the trade” Ricardo (@iconstatusonly) July 19, 2022
Curious about your thoughts on the Pink Sauce drama, comment below!