Where are all the black-owned businesses? If this is your question, WhereU is your answer. This is a new app that helps black shoppers to connect to black businesses all over the country.
It was created by Dr. Dionne Mahaffey, an Atlanta-based social entrepreneur. The app basically gives you a local business search with a real-time leaderboard of the area’s black-owned businesses across a number of categories, all of which are ranked by peer-to-peer referrals.
In the U.S. Census Bureau’s latest survey of business owners, they learned that the country has 2.6 million black-owned businesses. That is a lot of businesses, but these businesses need protection in order to thrive. This includes excellent data management that can be found at this link. Though this is encouraging, the gross receipts are still well under the average for white people.
The black community has a collective buying power of $1.3 trillion but almost none of that money is spent on black-owned businesses or stays within the black communities. It is important that we help black businesses to thrive. Things like sales management dashboards are already helping businesses track their sales, but it’s time we as consumers boost those sales. You can find more information at https://www.salesforce.com/blog/2019/01/sales-management-dashboards.html regarding how these businesses can track sales in a more efficient manner.
If black consumers with high income spend $1 or more out of every $10 on black-owned businesses, 1 million African Americans will get jobs. According to Brooke Stephens, who wrote “Talking Dollars and Making Sense”, one dollar circulates in Jewish communities for 20 days, in Asian communities for 30 days and in white communities for 17 days. In the Black community, though, a dollar circulates for only six hours. This is the disparity that WhereU is trying to plug.
The app makes it easy to find black-owned businesses, from salons to restaurants, graphic designers, law firms, plumbing and more. The app has a location and referral-based system that helps you search amongst the country’s most reputable black businesses and professionals.
It also lets you find the business and professionals closest to you, and you can easily refer trusted professionals to your family and friends through the referral function.
WhereU can even help non-black corporations to find minority businesses they can support. The app already has several thousand businesses, but Mahaffey hopes to include as many as possible.