Bad Bunny will take over the halftime show at Super Bowl LX, set for February 8, 2026, at Levi’s Stadium in Santa Clara, California.
The announcement came during the Sunday Night Football broadcast and was made in partnership between the NFL, Apple Music, and Roc Nation.
Bad Bunny himself framed the opportunity in deeply personal terms:
“What I’m feeling goes beyond myself,” he said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
This isn’t Bad Bunny’s first appearance on Super Bowl turf. Back in 2020, he performed as a guest alongside Shakira and Jennifer Lopez during their co-headlined halftime show. The 2026 gig, however, will be his first time headlining the show solo.
The timing of the announcement arrives not only amid growing global anticipation, but also following a massive run of momentum for the Puerto Rican artist.
He recently wrapped a historic concert residency in San Juan that drew more than half a million fans.
His latest album, Debí Tirar Más Fotos, has also been a defining moment in his career.
For Roc Nation founder Jay-Z, the move is equally meaningful.
“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage,” he said in a statement.
NFL executive Jon Barker also weighed in:
“Bad Bunny represents the global energy and cultural vibrancy … we know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we’ve come to expect.”
Bad Bunny’s decision to headline comes amid speculation about other potential halftime headliners. Taylor Swift was previously floated as a candidate, but the league eventually pushed forward with the Latin music icon.
Joe Oliver Schusser, vice president of Apple Music, added optimism about the partnership: “
His music has not only broken records but has elevated Latin music to the center of pop culture … we are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance.”
Accoridng to Billboard if last year’s performance is any benchmark, expectations will be sky high.
Kendrick Lamar’s 2025 halftime show, which featured guest appearances and bold visuals, broke viewership records with 133.5 million viewers.
Will Bad Bunny’s artistry, cultural pride, and musical innovation push that number even higher? Only time (and halftime) will tell but one thing seems certain: the stage is set for a performance that promises to be historic, unapologetically Latin, and deeply symbolic.
