Since billionaire Elon Musk acquired Twitter, the social network has been spiraling downwards at an alarming rate.
While the numbers have remained consistent, Musk turned the social network upside down overnight.
If you’ve been living in a cave, here’s a short list of the noteworthy things that have happened:
- Musk fired half of his employees
- Musk introduced a subscription service that backfired
- Users impersonated brands
- Hate speech has surged: use of the n-word tripled
- Kanye’s account was suspended for inflammatory tweets
So, things don’t look bright for the platform.
Luckily, a Black entrepreneur has created an alternative to Twitter.
Introducing Black Twitter
On April 2022, Jordana Wright created Twitter’s Black version.
The app has an intriguing sense of humor as, when you sign up, the app asks if you put sugar or salt in your grits.
If you answer wrong, the app automatically kicks you out because you clearly don’t belong.
Wright is creating a community for the Black community to share news and revelations, make new friends, get new job opportunities, and more.
The app had a slow start.
However, after Musk acquired Twitter, signups increased dramatically.
The app has 10,000 users, including notable names like April Reign and Luvvie Ajayi.
Why The App Will Succeed
The new owner’s unpredictability threatens the Black community on Twitter.
This might be a temporary hiccup or something permanent.
Either way, Wright’s Black Twitter offers an alternative for the Black community.
Wright doesn’t want Twitter to crash and burn because her app serves a different need for the community.
By this, Wright probably means the Black community’s ability to derive humor from life’s most challenging, stressful, and abhorrent moments.
For instance, they renamed the Coronavirus Omicron variant into the Omarion variant.
The Black Twitter community makes life easier for everyone, and it would be tragic to have it gone because of the platform’s mismanagement.
Embrace Black Twitter
On Wright’s platform, Black voices are heard and respected.
She hopes to leverage the app’s positive reception to get funding and scale it up.
Wright is currently running the app alone, which is exhausting and unrealistic in the long term.
Hopefully, she will get the investment she needs to create the community we deserve.
