Beyonce shared BTS of her own Cecred wash day and took some time to debunk a few misconceptions.
her haircare brand “Cecred” recently received its inaugural award for its innovative impact and after countless reviews the Country singer said it was time for her to share her owned wash day.
On Instagram she wrote:
It has been such a special experience seeing all of your #cecredwashday rituals all over my timeline… I just had to join in with something I had in the archives ????
Being disruptive and challenging everything people feel should be the process has always been exciting to me. My hair and music seemed to do that a lot over the years…
Maintaining 25 years of blonde on natural hair through all the experimenting I do has played a huge part in developing @cecred’s products. It’s the hardest to keep color-treated hair healthy and strong, but @cecred is here. All quality, with NO shortcuts. Congratulations to the entire CÉCRED team for contributing to developing award-winning products. ????
Happy #cecredwashday!
You are CÉCRED.
Watch:
As you can hear, Bey not only took the time to thank people for using and demonstrating the products she debunked the misconception that people who wear wigs do not have long hair.
“the stigma & misconception is that people that wear wigs don’t have long & healthy hair— & that’s some BULLSH!T”
"the stigma & misconception is that people that wear wigs don't have long & healthy hair— & that's some BULLSH!T" LMAOOO EXACTLY BEYONCÉ???????????? pic.twitter.com/vX1Rkli0Aq
— ???????????????????????????? (@beyoncegarden) April 22, 2024
and
BEYONCÉ JUST ENDED THE WIG ALLEGATIONS GET UP ???????? ITS ALL NATURAWLL ???????? pic.twitter.com/XvocHGNRxH
— COWBOY ★ THUGGA (@THUGGABEY) April 22, 2024
Beyoncé has the type of beauty men used to go to war for. pic.twitter.com/3DrCo15JdA
— ᴀʀᴛʜ (@arthfobic) April 22, 2024
and
LOL, ya’ll really bullied Bey into using CÉCRED in her own ads. I’m glad pic.twitter.com/D4JGCsrNDL
— ????️This Ain’t Texas…???? (@RevereRomance) April 22, 2024
and
WEAVE WHERE? EXTENSION WHERE? ALL HERS.
— saqib (@ssaqi710) April 22, 2024
and
Get into that length! Oh Hairyoncè!!! pic.twitter.com/GLew4yyL9y
— LAMBO ???? (@___Taurean___) April 22, 2024
and
she really said "here y'all go, now shut tf up" like she just eats us up every time????????????
— kursedkunt (@xokourtneyy) April 22, 2024
When Beyonce launched Cecred she said:
“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else. We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength.”
“My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.”
“My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”
