2023 saw some of the best TikTok beauty trends yet – frosty fall girl beauty, mermaidcore, revenge makeup, and iced coffee nails. But one trend that really stood out and has continued to evolve overtime? The latte makeup aesthetic.
The term was first coined by beauty influencer Rachel Rigler, and now #lattemakeup has over 443 million views and counting. But while we love a monochromatic, warm, bronzy, and effortlessly milky makeup look, it’s the trend’s latest iteration that’s got us in a chokehold.
The matcha latte makeup trend, a fun twist on the original trend, involves combining a bodacious bronzey face with creamy pops of green eyeshadow or eyeliner, making it the perfect makeup look for fall. It’s literally everything you’ve ever wanted in a creamy matcha latte but for the eyes.
Interested piqued? Below is everything you need to know if you want to try the matcha latte makeup trend, or should we say a sip?
What To Know About The Matcha Latte Makeup Trend
What differentiates the matcha latte makeup look from the original trend is using green shades on the eyes and cheek and lip hues that compliment the matcha green instead of monochromatic brown.
To be more specific, matcha latte makeup is all about the pastels to mid-tone green shades surrounding the eyes. This is then paired with dewy but bronzed skin, soft but fluffy brows, and a glossy nude or light pink lip combo.
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PSA: Matcha latte makeup is all about looking like a warm cup of deliciousness, so make sure not to overdo the colors, or you might risk looking like you are getting ready for Halloween.
Consider your skin’s undertone when choosing color palettes, especially for bold colors like green. Lighter skin complexions work best with celery green. Medium skins work incredibly with warm green shades, and deeper complexions look gorgeous in emerald green or greens with golden or yellow undertones.
Lastly, don’t go too bright with cheeks and lips. Stick to hydrating creamy products – matte foundation, powder blush, and bronzers make your skin look flat and heavy, which isn’t suitable for matcha latte makeup. Creamy and fresh is the way to go.
How To Do The Matcha Latte Makeup Look
The creamy matcha latte makeup trend is all about the eyes. But you also need to consider:
The Base
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The makeup look works best with a dewy base, meaning you need to use a very light foundation or opt for a skin tint like the Fenty Beauty Eaze Drop Blurring Skin Tint ($36), coupled with a hydrating concealer like the TarteShape Tape Full Coverage Concealer (currently going for only $15).
Top Tip: Remember you’re not trying to do a full coverage base because you want a natural-looking base. Ensure your skin is well moisturized before putting on any makeup.
The Cheekbones
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You can use a creamy bronzer or blush in a neutral shade of pink that compliments your skin. If you want to add some green to your cheekbones, you can opt for a light application of green highlighter.
Our favorite is the Stila Blush & Bronze Hydro-Blur Cheek Duo ($32).
The Eyes
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The eyes are the star of this makeup look. To perfect it, you need to choose soft and subtle shades of green, just like the delicious drink. In this case, think of pastels and mid-tone greens.
To make the eyes pop, start with a primer on your eyelids and then go in with a prominent shade of green. You will then apply a more neutral shade of green in your crease and start blending these out.
You can use a glittery shade of green on your inner corners for extra shine. Juvia’s Place Culture 2 Eyeshadow Palette ($38) and Garden Of Juvia Eyeshadow ($25) have the dreamiest dark-skin-friendly green shades.
If you want to, you could stop here, but if you want to add some drama, consider using green eyeliner and even this to create a sleek cat eye. The Maybelline Eyestudio Master Precise All Day Liquid Eyeliner in Emerald Green ($10) offers excellent definition.
If you want to add even more color, use green mascara on your lower lashes. Be careful to avoid clumpy lashes when applying the mascara. Try using vertical strokes to almost paint each eyelash. The L’Oréal Voluminous Original Washable Mascara in Deep Green ($11) is magical.
A clean, soft, and fluffy brow is recommended for the eyebrows because it ties best with the natural look.
The Lips
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No make-up look is complete without some lip color. First, before applying anything to your lips, ensure they are well moisturized, and do a quick sugar scrub if they look a bit flaky.
You can opt for a glossy, juicy look using a lip liner and lip gloss. This will allow you to keep the overall look natural. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss ($6)is a favorite.
Alternatively, you can take the green vibes further and do a bold green lip. In this case, you should choose a shade of green that matches your skin’s undertones. Emerald shades look better on people with cool undertones, while olive tones work well with warm undertones.
Don’t be afraid to experiment and make the matcha latte makeup trend your own. And while you’re at it, you can get yourself a yummy matcha latte warm or iced to sip you ethereal goddess!
