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Usher Drops Visual For Pheelz-assisted “Ruin” [Watch]

Emily Cottontop by Emily Cottontop
February 2, 2024
in Music
0

Sis Usher is still stepping on our necks and according to REVOLT ….today (Feb. 2), Usher dropped off a new single titled “Ruin,” which was produced by and features Nigerian talent Pheelz.

The track sees the icon reflecting on a past relationship that set the standard for all others.

“Babe, you broke me and took your time with it/ Babe, you gave me all these memories that I regret/ All I can do is congratulate/ You ruined me for everybody/ Yeah, you ruined me for everybody/ Wake up in the mornin’/ A different girl be on my line/ Constantly be callin’ every day, I still decline/ See? This exactly what you did/ You ruined me for everybody…”

“Ruin” boasts a matching clip that was directed by Dave Meyers and shot entirely on an iPhone 15 Pro.

The clip shows Usher traversing through his expansive estate while getting intimate with a love interest, catching vibes with his chef and spending quality time with his daughter.

In addition to a cameo from Pheelz for his contribution, the entire video is full of choreographed dance moves.

Watch:

“Ruin” is the latest from Usher’s ninth studio LP, Coming Home, which arrives Feb. 9. Two days after that album makes landfall, the R&B veteran will take to the stage as the halftime show performer for Super Bowl LVIII.

“I’m very fortunate to have gotten that call from JAY-Z that it was time, and of course, I was ready, and I am ready for it,” he said about his upcoming performance in an interview with HuffPost. “I can tell you that you should expect a celebration, a celebration of life for those people who are not able to be here with me for this performance. I’m going to be celebrating for them.”

Tags: RuinUsher
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