The first change was the name. According to Variety Jennifer Lopez has renamed her first North American tour in five years, from “This Is Me… Now,” to “This Is Me… Live | The Greatest Hits,” following the cancellation of seven dates due to weak ticket sales.
Lopez originally unveiled the tour in February, aligning it with the release of her album “This Is Me… Now” and its accompanying films.
However, she quietly axed several dates last month in cities such as Cleveland and Nashville, possibly due to lackluster ticket sales.
The recent rebrand indicates a shift from a tour centered on the new album’s tracks to one encompassing her entire discography, a strategic move that could attract fans who may not have resonated with her most recent material.
Live Nation’s site hasn’t been updated to reflect the tour’s name change, but it does have conflicting titles on Lopez’s listings, including “This Is Me… Live” and “This Is Me… Now The Tour.”
While some venues hosting Lopez’s performances haven’t changed the original listings on their respective sites, there are a few instances confirming the rebrand, for shows at Palm Springs’ Acrisure Arena and Inglewood’s The Forum.
A sponsored Facebook ad from Lopez also features a graphic with the new title.
Upon release in February, “This Is Me… Now” struggled to find an audience, selling 14,000 copies in its first week.
While the album did debut atop the Billboard Top Album Sales Chart due to 11,000 in physical sales, it arrived at No. 38 on the Billboard 200, becoming the second of her nine studio albums to bow outside the top 10.
The album was one part of a self-financed $20 million multimedia project including the tour and the two films, “This Is Me…Now: A Love Story,” and a documentary, “The Greatest Love Story Never Told.”
Variety described the endeavor as an examination of “Lopez’s life as a serial romantic” following her romantic rekindling with actor Ben Affleck, who she married in 2022 after nearly two decades apart.
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