Sports hydration just got a serious upgrade.
According to People, former first lady Michelle Obama is teaming up with four-time NBA champion Stephen Curry to launch a healthier sports drink option.
On Wednesday (March 26), the duo announced the launch of PLEZi Hydration, a bottled beverage designed as a better-for-you alternative to traditional sports drinks.
The drink, created through Obama’s public benefit company, PLEZI Nutrition, was developed with both performance and wellness in mind.
“At PLEZi Nutrition, we’re always looking for ways to shake up the conversation around nutrition and make healthier choices easier for everyone,” Obama told the news outlet. “It’s been such a great journey teaming up with our good friends, Stephen and Ayesha Curry, to create a game-changing sports hydration drink.”
“With input from registered dietitians, PLEZi Hydration is packed with more potassium, less sugar, and lower sodium — all while tasting great,” she added. “We’re proud to offer a better option for anyone looking to stay active and hydrated without compromise.”
Curry, his wife Ayesha Curry, and Kristen Bell are all investors and brand partners in the company.
“I’m excited to team up with PLEZi to launch PLEZi Hydration, a game-changing hydration beverage that I believe can make a real difference for anyone looking to perform at their best,” the NBA star said in a statement.
“We’ve created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts—because the next generation deserves better.”
For the Currys, this partnership is deeply personal.
“Our kids were the ones that drove our decision to partner with PLEZi Nutrition,” Stephen and Ayesha Curry shared in the press release. “PLEZi passed the taste test, and they couldn’t stop drinking it.”
They emphasized the importance of instilling healthy habits in young people, adding, “This is important, because it’s our job as parents (and as a culture) to show our kids that health and wellness can be exciting.”
“Food should be joyful, and by teaming up with PLEZi Nutrition, we’re furthering our mission to provide healthier, delicious options for families — making balanced nutrition a fun, easy, and accessible part of everyday life.”
PLEZi Hydration is available in three refreshing flavors: Lemon Lime, Orange Mango Twist, and Tropical Punch.
Each bottle contains 12g of sugar—less than half of the 28g found in most leading sports drinks.
The beverage also packs a full dose of Vitamin C, twice the electrolytes, and seven times the potassium to support hydration, recovery, and performance.
PLEZi Hydration is now available nationwide on Amazon and in-store at Walmart, Albertsons, Safeway, and select grocers across California. A 16.9-oz. bottle is currently priced at $2.29.
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