Scooter Braun has officially retired from music management.
According to Complex, he shared the news on Instagram.
“23 years ago a 19-year-old kid started managing an artist named Cato in Atlanta, GA and my journey began. Along the way I have had so many experiences I could never have dreamt of.”
Braun compared his life to Forrest Gump:
“I have been blessed to have had a Forrest Gump-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen. I’m constantly pinching myself and asking ‘how did I get here?’ And after 23 years this chapter as a music manager has come to an end.”
Scooter Braun Will Now Focus On His Family
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Braun added:
“The sacrifices I was once willing to make I could no longer justify… It was time to step into a new role.”
Scooter Braun has worked with stars like Ariana Grande and Justin Bieber.
He revealed his “great pride and honor” in working with them and their immense success.
The 42-year-old will now focus on his position as CEO of Hybe America and his family.
He has three kids with his ex-wife, Yael Cohen.
“Over the past 2 years I have been heading towards this destination, but it wasn’t until last summer that this new chapter became a reality. One of my biggest clients and friends told me that they wanted to spread their wings and go in a new direction. We had been through so much together over the last decade, but instead of being hurt I saw it as a sign.”
Scooter Braun also addressed the multiple artists who severed ties with him as their music manager.
“There has been a lot said about what is happening in our company… and in my career. When we had success I smiled, and when we were attacked I tried to always take the high road. But for the last 3 years I have begun to feel that taking the high road has created confusion and ambiguity as to who we are.”
Braun announced that Jennifer McDaniels and Allison Kaye will succeed him at management company SB Projects.
Braun’s reputation was damaged over the past few years after he bought Big Machine Record Group and got the rights to Taylor Swift’s first six albums.
Swift and her fans didn’t take kindly to the acquisition, and she re-recorded her tracks.
Braun sold Swift’s catalog to Shamrock Holdings for $300 million, then sold Ithaca Holdings to Hybe for $1.05 billion.
Scooter Braun then became the CEO of Hybe in January 2023.
