Hip-hop legend and marijuana connoisseur Snoop Dogg left us all scratching our heads last Thursday when he announced he was “giving up smoke.”
However, he has revealed that this was misdirection as he wasn’t referring to weed; instead, he was talking about a new partnership with Solo Stove.
According to Vibe, Snoop Dogg uploaded an Instagram video making the clarification.
“I have an announcement; I’m giving up smoke. I know what you’re thinking: ‘Snoop, smoke is kind of your whole thing.’ But I’m done with it, done with the coughing and my clothes smelling all sticky. I’m going smokeless… Solo Stove fixed fire. They take out the smoke. Clever.”
The video ends with Snoop roasting marshmallows on the contraption and laughing, knowing he’s just promoted the brand so cleverly that they’ll probably double what they are paying him.
Snoop Dogg Going Smokeless Was A Clever Smokescreen
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Instead of being miffed, commenters enjoyed Snoop Dogg’s sleight-of-hand.
“I KNEW IT!!! Lmaooo ‘SMOKE’ was waaay too vague.”
Even the official X Games account chipped in.
“This is a better twist than any movie has ever written.”
However, some eagle-eyed fans had earlier noted that Snoop mentioned he was giving up smoke, not smoking.
You can find more details on the partnership on the Solo Stove website.
“Introducing the Snoop Stove: the Fire Pit hot enough to make the Doggfather go smokeless. Quantities are limited, so don’t miss your chance to blaze like Snoop this holiday season. Includes a limited edition Bonfire 2.0 Fire Pit laser etched in Ash Stand, Going Smokeless bucket hat, and custom collab sticker pack.”
Will you grab a Snoop Stove?