Kim Kardashian’s SKIMS underwear line has made a huge step up: it’s partnered with the NBA as the league’s official underwear.
According to TMZ, SKIMS won’t just cover the NBA; it will also cover USA Basketball and the WNBA.
This Is A Major Money Movie For Kim Kardashian
This multi-year deal is a significant win for the celebrity as it will give her brand–already worth an impressive $4 billion–an unprecedented level of exposure across the country.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
The NBA head, Adam Silver, also finds the deal exciting.
“SKIMS has quickly become one of our most culturally-influential brands. We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”
Now, we need clarification on the exact terms of the deal.
However, the brand might appear in intriguing ways, like during the playoffs, in-season tourneys, and the All-Star Game.
This announcement comes hot on the heels of Kim Kardashian’s other money move: launching a men’s line for SKIMS.
She got high-profile stars to market the line, like Nick Bosa and Neymar Jr.