If you want to learn about the secret business moves of some of your faves, the best place to keep tabs is the website for international trademarks.
Recently Rihanna’s company, Roraj Trade LLC, just filed trademark application documents for “Fenty Hair” which means things are about to get really fun on the blog.
Via Pagsix:
On March 6, her Roraj Trade LLC filed an application to trademark Fenty Hair in the areas of dandruff shampoo, hair relaxing preparations, hair weaving preparations, hair color, glitter and more, according to documents filed with the United States Patent and Trademark Office.
While the 33-year-old superstar’s fans seemed excited about her latest venture (“At this point, it’s gonna be the United States of Fenty. And I would like that,” one tweeted), they also didn’t miss the chance to beg for new music.
“Can’t wait to be around the house in my fenty furnitures, fenty skin on, in my savageXfenty, doing my fenty hair , wearing fentyXpuma, while listening to absolutely NOTHING,” one person joked.
Me using hair from #FentyHAIR for a slick ponytail pic.twitter.com/nb8551zz4Q
— See Header 🙂 (@CashMoneyBeBe) March 11, 2021
“Rihanna releasing fenty hair and I just want some fenty music like damn sis can we at least get a single,” added another.
Rihanna’s Fenty Hair trademark application follows news that her Savage X Fenty lingerie line is now worth $1 billion.
Last month, LVMH also announced that the star’s high-fashion Fenty line would halt production less than two years after its launch.
One thing’s for sure Rihanna is not scared of entering any market saturated or not! She will be joining stars like Taraji P Henson, Gabriel Union, Tracee Ellis Ross, and more.
Me in 2022 using ms. Fenty’s hair care products with still no music out. pic.twitter.com/qOgjWW9PuL
— erica’s kitten heels ✨ (@chicktoophony) March 10, 2021
