One thing about Rihanna, she knows how to sell us something.
Rihanna’s highly-anticipated Fenty perfume drops tomorrow and in her latest Instagram post, the billionaire let us know in no uncertain terms that she smells TF GOODT!
The video starts off with Little Nas X answering a question about his favorite smell, and he said, Rihanna! After him, it was Cardi B and many other celebrities, tweets, and influencers who echoed the same thing!
They all said she smelled like, heaven and dreams.
Watch the clip below:
View this post on Instagram
Yesterday she shared her campaign video encouraging her followers to get early access to the website before the drop.
In that video, Riri can be seen in a field narrating the story of the new perfume brand giving hints to some of its notes.
View this post on Instagram
Rihanna is always very raw in the way she chooses to present her products, there is a no-holds-bar kind of vibe that really gets people going, and we aren’t mad at it.
She is 100% involved in everything, which means she is betting on herself that we will love whatever product she comes out with.
In Harper’s Bazaar, She shared:
That’s the thing I love the most: it’s an experience, it’s a memory, encapsulated into a fragrance,” says Rihanna about the perfume.
“One smell, you’ll never forget it.” She traveled to Grasse, France, where she worked with LVMH Master Perfumer Jacques Cavallier Belletru to create the sexy and warm scent.
The notes are magnolia, musk, tangerine, blueberry, Bulgarian rose absolute, geranium, and patchouli. Unlike so many other celebrity scents, Fenty’s fragrance doesn’t smell sticky-sweet or overtly floral. It’s a bold, elevated, sensual scent.
The fragrance is housed in an amber-brown glass bottle that was designed to fit perfectly in Rihanna’s palm. “I wanted a rich color that really represented all genders from across all walks of life. Brown is my favorite color. Brown is who I am.
Brown is what I come from.
If I’m going to make a fragrance that represents me, even the body language of the bottle needs to marry that,” she says.
Are yall grabbing a bottle of Fenty Eau de Parfum? We are!
