Shelly-Ann Fraser-Pryce, the Jamaican track and field champion, has officially become a Richard Mille brand ambassador.
According to the Richard Mille website, the brand and Fraser-Pryce have a shared vision: to make timeless achievements.
Fraser-Pryce echoed this sentiment:
“People have always told me what I could or couldn’t do, I wanted to be part of a brand that knows about timing and where age doesn’t limit your progress. At the end of the day, we have the same vision as it pertains to our legacy. What we want to achieve is timeless.”
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Amanda Mille, the watchmaker’s brand and partnerships director, was pleased with the partnership.
“Shelly-Ann is not only a World Champion… she is a strong woman who combines this with being a mother. As if that wasn’t already enough, she finds the energy for her charity work and this all-round commitment totally reflects our values.”
What Is Shelly-Ann Fraser-Pryce’s Timepiece?
Shelly-Ann Fraser-Pryce will rock the RM 07-04 Automatic Sport.
“It’s timeless. It ties into each person, it owns you whenever you wear it. That’s what I want, the perfect synergy, as if I’m wearing nothing.”
The athlete also looks forward to matching the timepiece with one of her unique hair colors.
“It’s a partnership! When I step on the line it’s about me bringing out the part of me which can best show this unique watch off to the world!”
This endorsement deal is Shelly-Ann Fraser-Pryce’s first outside her home country.
Other athletes who have teamed up with Richard Mille include:
- Sprinters Wayde van Niekerk and Akani Simbine
- High jumper Mutaaz Barshim
- Heptathlete Nafissatou Thiam
This is a fantastic deal for Shelly-Ann Fraser-Pryce and a great opportunity to grow her brand, so all the best to her!