Snoop Dogg has shed light on the meager payout he received from Spotify after getting 1 billion streams.
In an interview with “Business Untitled,” the rapper revealed that he made a killing on NFTs after the low payout.
Snoop Dogg became the new Death Row Records owner in February 2022, and he earned $40 million when he removed the record label’s music from streaming music, making it exclusive to the metaverse.
“My son, he the one who spooned me and groomed me to this… In the beginning it was a bunch of motherf–kers just using my name, my face, and just doing all kind of sh-t…and he called me, he said, ‘Pops, it’s what you can’t do. You can’t be mad because if they using your face and your likeness, they love you. They just don’t know how they get in touch with you. So what you should do is reach out to them and say thanks or good looking out, or do you want to collaborate?’… So it was like my son who had to adjust my attitude on this ain’t a money grab, this is a relationship, and I think that’s why we won.”
Snoop Dogg Is Pleased With His Decision
The Death Row Records owner revealed he has helped artists make significant earnings through NFTs that far surpass what they’d get from streaming platforms.
That’s when Snoop revealed that after getting 1 billion Spotify streams–a rare feat for most musicians–he received a payout that didn’t even reach $45,000.
“In the streaming world, I can show you right now. They just sent me some sh-t from Spotify, where I got a billion streams, right? My publisher hit me. I said, ‘Break that down, how much money is that?’ That sh-t wasn’t even $45,000… You see what I’m saying? So it’s like…when this sh-t came out, I could tell an artist that same song that you put out traditionally that didn’t make no money, give it to me. Every time you sell it if somebody else sells it you get 10% of it.”
Snoop Dogg is now determined to promote artists through the metaverse because they get a higher payout than streaming platforms.
“Let me tell you the thing that worked with me, it was simple, it was transparency… That’s what the music industry and the film industry doesn’t have, so this was a way to show transparency. Give me a song… I’m taking 60% ’cause I’m putting it out for you, you getting 40%. That may sound like a lot, but you just made $100,000.”
Snoop Dogg has definitely gotten tired of Spotify and other streaming platforms, and power to him and other artists for doing what works for them.
