Nancy Macharia is an African American fashion designer who is taking her company to the next level.
She is the owner of Tori Look Book, an inclusive fashion retailer that allows women of all sizes to express themselves with class and elegance.
Based in Atlanta, Tori Look Book is striving to be the go-to brand when it comes to formal dresses, day brunch dresses, and vacation wear.
Versatility is essential for the brand as it produces stylish pieces intended for all sorts of settings, from leisure to formal.
The company rose to prominence thanks to search engines like Google. Here, Tori’s Look Book garnered popularity from women who were mainly looking for the best brunch dresses to wear for their leisure events.
This early popularity has driven the contemporary brand to grow leaps and bounds. It is now even more successful online, and it’s steadily climbing the ranks in the fashion industry; especially online.
The brand’s black lace cocktail dress, a bestseller and favorite among buyers, has helped to propel Tori’s Look Book’s popularity.
Tori Look Book has now become a force to be reckoned with in the fashion industry.
It is trading blows with such household names as Neiman Marcus, Shein, Nordstrom, and Macy’s.
Nancy’s brand stands out by featuring models from different cultural backgrounds. This shows that her brand is tailored to all ethnicities and all body shapes.
In fact, the website shows just this; the models have figures that range from slim to plus-sized, thick fit, curvy, and more. This gives buyers a realistic look at how certain clothes will fit them.
Another way that Tori’s Look Book stands out from its competitors is its price range. Most products cost between $50 and $100.
This includes summer tees, shoes, and a range of handbags.
Now that Nancy has the attention of the fashion world, she is aiming for the top.
The brand is fast becoming a household name when it comes to women of color and who they choose to shop with, and it’s driving the narrative for black designers.
With its meteoric rise, the success of Tori’s Look Book seems inevitable, especially in the Black community and with women of different body shapes and sizes.