The ‘villain era’ revolution became a vibe on TikTok earlier this year, and now everybody is all about embracing their inner Daenerys Targaryen (ssup GOT fandom).
If you’re clueless about what we’re talking about, the ‘villain era’ simply refers to owning your space and leading a ‘say all you can say about me, but I don’t give a f**k’ life.
It’s about putting up boundaries, embracing your sexuality, ending toxic relationships and jobs (Break My Soul, anyone), and putting yourself first for a change. While none of that makes you an actual villain, in this patriarchal society, whenever a woman purposefully lives to make herself happy (and not a man), it holds so much power.
And now, beauty is having its own villain era – dark, dramatic makeup is no longer limited to the ‘goth’ or the ‘weird’ (as portrayed by most high school dramas). More and more people are rocking it, and we’re loving it! It’s all about embracing what makes you feel fierce and savage.
So, whether you’re finally embracing your own villain era or just starting your ‘Unapologetic’ (Rihanna’s version) era, here are four incredibly bold makeup products to help you step into your villainous power.
Catrice 20H Ultra Precision Eye Gel Pencil, $5
This ultra-precision gel pencil is so good, it’s hard to believe it’s $5. Its soft, transfer-resistant, and waterproof texture has a rich, intense color payoff (so you don’t have to continuously trace over it) and gives your eye makeup that extra touch for up to 20 hours.
Melt Cosmetics Ultra-Matte Lipstick in Bane, $22
Okay. We feel this show-stopping black matte and mysterious lippie is a 100% must-have to pull off a jaw-dropping villainous look. It contains a gentle, vegan-friendly formula that glides on exceptionally smooth without pulling or tugging and gives you a sexy 24hr-long finish.
Plus, with an incredibly cheeky name, who wouldn’t want to have it on their dark shades beauty arsenal?
Maybelline Lash Sensational Sky High Mascara, $10
Have you seen the videos? Get your phone and watch those videos, boo (TikToks, to be exact). You’ll find this Maybelline gem on almost every makeup enthusiast’s page, and for a good reason.
For one, its rockstar brush reaches every single lash and creates a flawless, fanned-out effect. Second, its curl-enhancing formula allows your lashes to maintain that effortless swoop.
Lastly, its addition of vitamin E conditions your lashes to keep them extra-soft and fluttery. Falsies for who?
Stila Eyeshadow Smudge Pot, $18
Channel your inner Euphoria smokey eye vibe with this creamy black eyeshadow. Its ultra-rich color and formula glides on seamlessly (and can be quickly applied with your fingertips, which is always a major plus for us).
And, fun fact, you can layer (and layer again) for the sultriest, most intense black shades.
There you have it! Now you can embrace your villain era and look savagely fierce while doing it!
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